About This ReportThe 2023 ESG & CSR Report of MangoExcellent Media Co., Ltd. is the fifthsocial responsibility report publishedby Mango Excellent Media Co., Ltd.since the completion of the majorasset reorganization in 2018. Thereport aims to communicate withvarious stakeholders frankly on the ESGconcepts, practices, and performanceof the Company, and systematicallyrespond to the expectations anddemands of stakeholders.
Preparation basis
The Chinese version of this report is disclosed simultaneously. In the event of anydiscrepancy between the English and Chinese versions, the Chinese version shall prevail.Both the English and Chinese versions are available electronically at http://www.cninfo.com.cn. In case of any questions or suggestions about the report, please send an email tomangocm@mangocm.com or call (0731) 82967188.
Report version and access
The reporting period is from January 1, 2023, to December 31, 2023. Toimprove the comparability and forward-looking of the report, some contentshave been extended moderately to the previous and subsequent years.Reporting period
This report is issued annually and is released together with the Company'sannual report.Release cycle
The data used in this report is derived from the Company's internal statisticaldata and public data of government departments and third-party agencies.The ?nancial data in this report are denominated in RMB, and if there is anyinconsistency with the ?nancial report, the ?nancial report shall prevail.
Reporting data
The full names and abbreviations of some of its subsidiaries involved in thereport are as follows:
Hunantv.com Interactive Entertainment Media Co., Ltd.: Happy Sunshine(Mango TV)Hunan Golden Eagle Cartoon Media Co., Ltd.: Golden Eagle CartoonXiaomang Electronic Commerce Co., Ltd.: Xiaomang E-CommerceHappigo Co., Ltd.: HappigoShanghai EE-Media Co., Ltd.: EE-Media
For ease of presentation and reading, in this report, Mango Excellent MediaCo., Ltd. is referred to as "Mango Excellent Media" or the "Company".AbbreviationsThe report covers Mango Excellent Media Co., Ltd. and its main subsidiaries.Reporting scope
The United Nations Sustainable Development Goals (SDGs)GRI Sustainability Reporting Standards (GRI Standards)Guidelines on Corporate Social Responsibility Reporting for Chinese Enterprises (CASS-ESG
5.0) issued by the Institute of Economics of the Chinese Academy of Social Sciences (CASS)
GB/T 36001-2015 Guidance on Social Responsibility ReportingInternational Standard ISO 26000 Guidance on Social Responsibility 2010
GovernanceOngoing ProgressParty BuildingThematic EducationAnti-CorruptionStandardized OperationOperation of the General Meeting ofShareholders, the Board of Directors,and the Board of SupervisorsInvestor Relations ManagementInternal ControlLegal Operation
Integrated InnovationTechnological InnovationIntellectual Property ProtectionInformation SecurityProtection of Minors
Harmonious Co-ExistenceQuality ServicesSupply Chain ManagementNature YouthIndustry Leadership
Talent DevelopmentEmployee EmploymentTraining DevelopmentRemuneration and Bene?tsHealth and Safety
Society61
Community Investing
Mango Public Service PlatformRural RevitalizationPublic EducationCulture-Tourism IntegrationVolunteer ActivitiesCare for FemalePublic Service Advertising
Postscript115Highlight ProgramsKey PerformanceIndexReader Feedback
EnvironmentProtecting EnvironmentLow-carbon OperationEnvironmental Promotion
Message from the ChairmanMessage from the General ManagerFeature: New Mission on a New JourneyAbout Mango Excellent Media
CONTENT
Company Pro?leDevelopment StrategyESG Management Structure
Communication with StakeholdersMateriality AnalysisHonors of the Year
0102
Message from the Chairman
As time flies by, the world moves on in a never-endingprocess of the new replacing the old. Looking back at2023, transformations of the world unseen in a centurywere unfolding at a faster pace, the giant ship carryingthe mission of the great rejuvenation of the Chinesenation cleaved waves and forged ahead, and the Chineseeconomy recovered with growth momentum underongoing pressures. Similar to playing chess, we striveto be a big-picture thinker in our development. Underthe guidance of Xi Jinping Thought on Socialism withChinese Characteristics for a New Era, every Mangoerhas carried the mission and struggled forward. Weconsciously undertook the new cultural mission andconstantly strengthened the deep connection betweenthe theme of our times and youth culture with high-quality content supply as the carrier; we fought againstthe trend and stabilized the market with innovativemeasures, demonstrating strong resilience to resist short-term fluctuations and pursue long-term development;we strived to develop ourselves into a mainstream newmedia group with a focus on integration and value-creation, and continuously demonstrate the valuecertainty and market continuity across cycles of MangoExcellent Media's ecology.
We respect and treasure other cultures and endeavor to makeChinese culture the top one. In the year of Rabbit, the spirit ofthe 20th National Congress of the Communist Party of China wasdelivered across the country and Xi Jinping thought on cultureguided the development of Chinese civilization. We insisted on theleadership of the Party and assumed our responsibility as a state-owned enterprise. Mango TV put the "Study Moment"at the topof the home page, held the flag of a new era and a new journey,constantly deepened the publicity and interpretation of new ideas,viewpoints, and conclusions, loyally supported the establishmentof both Comrade Xi Jinping's core position on the Party CentralCommittee and in the Party as a whole and the guiding role of XiJinping Thought on Socialism with Chinese Characteristics for a NewEra, and resolutely upheld Comrade Xi Jinping's core position on theParty Central Committee and in the Party as a whole and the CentralCommittee's authority and its centralized, unified leadership. Withstrong cultural consciousness, we created a series of high-qualitycontent of empathy and resonance and told Chinese stories withunique audio-visual language. Ride The Wind 2023 opened the worldmap of women's struggle with Chinese cultural con?dence, and theVietnamese singer gained a large number of "Chinese fans"; Divas HitThe Road harvested a lot of overseas fans and has been praised byspokespersons of the Ministry of Foreign Affairs many times; ChinaS3 opened a window for overseas audiences to understand thespiritual world of the Chinese nation from China Before China to Herein 'China' I Dwell. We ?rmly believe that this strong Chinese fashionderived from cultural confidence will be deeply rooted in people'shearts and in?uence the world.Like spring breeze and rain, we strive to touch people's heartswith light and shadows. We are committed to answering the
question of our times with our youth. We deeply understand andpractice the principle of integrating the basic/underlying tenetsof Marxism with China's realities and the best of its traditionalculture, uphold fundamental principles and break new ground,follow the people-centered concept of creation, keenly perceivethe spiritual and cultural needs of the youth group, care for, leadand communicate with the youth, and open up the territory for themainstream youth culture. The Forerunner creates a new paradigmof major revolutionary historical themes by integrating historyand poetry, delivering the power of faith and inspiring the younggeneration to ?ght against the odds; Meet Yourself focuses on theyouth of the young people who return home to start businesses,producing a phenomenon effect of "a drama makes a citypopular"; In?nity and Beyond 2023 promotes the young people onboth sides of the strait to recall the music memory of Taiwan withgolden music as the medium; Call Me By Fire aims to cultivate ahealthy, sunny and vigorous popular culture based on the empathyof young people. A large number of mainstream quality plays areborn and blossom in Mango TV, which deeply integrated socialvalues, cultural character, and the spirit of our times, and trulyrealized the vision that "literature and art facilitate communicationand connect souls".
We are well poised to strengthen our foundation through digitalintelligence technology. The important instructions on theintegration of culture and technology made by General Secretary XiJinping when he visited Malanshan Video Culture and InnovationIndustrial Park in September 2020 guide our technologicalexploration. Now, we are more clearly aware that to create a newmodel for the deep integration of "culture + technology", theessence is to accelerate the cultivation and development of newquality productivity in the cultural field and enhance the newquality communication, guidance, and influence of the Partymedia and state-owned enterprises. Talent development is thecore of technological innovation and the key to developing newquality productivity. We have the honor of building an industry-leading technological talent team prospectively, which is not onlythe cornerstone and con?dence of the competition for new qualityproductivity but also the way to win. Based on the "Mango VerticalLarge Model", we have made breakthroughs in the applicationof artificial intelligence in the industry. We launched the first AIdirector "AIM" in China to advance the deep integration of AI +content, taking solid steps to cultivate new quality productivity. Asthing changes fast, we know that seizing the commanding heightsof mainstream public opinion cannot be achieved simply throughsmall actions, and only by breaking the rules and emphasizingquality innovation can we keep calm in the ?ood of AI technologies.We join forces with all parties to expand our market. Integrated mediadevelopment has been pushed forward as a national strategy forten years. Wading through the deep water area of media integration,industrialization has become the essence of the high-quality ecologicaldevelopment of Mango Excellent Media. This year, the "Mango Model"under the deep media integration has evolved from the duet ofMango TV and Hunan Satellite TV to the chorus of four platforms withGolden Eagle Cartoon and Xiaomang E-Commerce included, and the"mainstream new media group" has been growing into a "hexagonalwarrior" through repeated self-iterations, building an edge in multi-platform collaborative development in an all-round manner. Withthe new development idea of "strategic integration, managementintegration, resource integration, and marketing integration", we haveaccelerated our integrated media development with united guidance,determination, and e?orts. Our exploration is just a small wave in thewave of media integration. From "addition" to "integration", deepmedia integration will bring broader strategic possibilities for the futuredevelopment of mainstream new mediaAs the saying goes, one must experience everything in life foroneself; every step counts on the path to a wider world. The year2024 marks the 75th anniversary of the founding of the People'sRepublic of China, a key year for completing the goals and tasks ofthe 14th Five-Year Plan, and a decisive year for the deep integrationof new driving forces with our four platforms. Looking ahead, wewill thoroughly study and implement Xi Jinping thought on culture,continue to shoulder the new cultural mission with great courageand big vision, and strive to write a new chapter of the work of publiccommunication and culture in the new era in the name of Mango.
Cai Huaijun
Deputy Secretary of the Party Committeeand Deputy General Manager (DeputyPresident) of Hunan Broadcasting FilmGroup Co., Ltd. (Hunan BroadcastingSystem)Deputy Secretary of the Party Committeeand Chairman of Mango Excellent MediaCo., Ltd.
Mango Excellent Media Co., Ltd.｜2023 ESG & CSR Report
OpeningSocietyPostscript EnvironmentGovernance
0304
Message from the General Manager
Member of the Party Committee, Director,and General Manager of Mango ExcellentMedia Co., Ltd.Secretary of the Party Committee, ExecutiveDirector, and General Manager of Mango TV
Liang Deping
2023 was the first year to see the implementation of theguiding principles of the 20th CPC National Congresson all fronts, a crucial year for getting efforts to builda modern socialist country in all respects off to a goodstart, as well as a key development year for MangoExcellent Media to practice the strategy of deep mediaintegration. There is a saying that those who keep uptheir e?orts often achieve their goal, and those who keepon walking often reach their destination. Therefore, wedeeply studied and understood the profound connotationof Xi Jinping thought on culture, upheld the importantstatement of General Secretary Xi Jinping on integratedmedia development as a fundamental principle,maintained cultural confidence, consciously shoulderedour new cultural mission for the new era, and devotedourselves to build a main arena of ideological publicitywith strong leadership, communication capability andcompetitiveness, to promote the integrated mediadevelopment with high quality and strive to realize theorganic unity of social bene?ts and economic bene?ts.
This year, we held high the banner and maintained absoluteloyalty to write a new chapter of mainstream publicity. We insistthat the Party leadership maintain absolute loyalty to the Party,and put the correct orientation first in our cultural development.As the mainstream media of the Party, we always bear in mind ourresponsibilities and missions and strive to shape a new pattern ofmainstream public opinions, so that the banner of thought canbe held higher, the positive energy can become stronger, and theunderlying values can hold greater appeal. We held high the torchof thought and implemented the "Headline Project". The specialsection for General Secretary Xi Jinping's important reports hasbeen viewed more than 6 billion times, and columns including"Gathering the Great Power of Thought to Advance in the GreatEra" continued to publicize Xi Jinping Thought on Socialism withChinese Characteristics for a New Era. We explored the legacy ofChinese culture and strengthened our cultural confidence. ChinaS3 innovatively expressed the trace to the 5,000-year-old Chinesecivilization, two seasons of In?nity and Beyond led the audience tosearch for roots and pursue their dreams in the songs, and our maintheme news blockbuster has won the China News Award for sixconsecutive years.This year, we bravely undertook our mission and worked hardto improve the new efficiency of international communication.We proactively implemented the requirement of building upinternational communication capacity as proposed in the reportof the 20th National Congress and continued to explore theglobal expression of Chinese stories and China's voices. Firstly,we innovated on the international communication matrix. RideThe Wind 2023 made a high-level evolution of the new patternof international communication, and the model of this programwas exported to Vietnam; Divas Hit The Road has been praisedas a national variety show model to tell the world about the "Beltand Road". Secondly, we built a platform to go global. Mango TVInternational APP covers 195 countries and regions around theworld and has been downloaded more than 140 million times,becoming an important window for cultural expansion to theinternational market. Thirdly, we expanded the scale of copyrightdistribution. Communication that leads to purchase is the moste?cient and e?ective way of communication. We released 52 Mangoworks including Young Blood II overseas, covering all categoriesof film and television dramas, variety shows, documentaries,animations, and mini-series.This year, we upheld fundamental principles, broke new ground,and assumed main tasks to march towards the new height ofliterary and art creation. Adhering to the content-?rst principle, we
are committed to creating an innovative highland for long videocontent and gaining a development advantage through contentadvantage. Mango TV has launched more than 100 variety shows,ranked ?rst in the industry in terms of the number of new programs,the number of exclusive broadcasts, and the innovation rate, andowned eight out of the ten most popular variety shows. Call Me ByFire S3 and Who's the Murderer S8 continued to go viral; HappyFriends, SHErlock, and many other "small and beautiful" innovativevariety shows scored over 9 points; Meet Yourself, Fake It Till You Make
It and The Forerunner were selected as "2023 Chinese Drama SeriesSelection" by the National Radio and Television Administration;Butterflied Lover became the first mini drama broadcast throughsatellite in China. Good content is always the No. 1 factor for thesuccess of a program. Over the past year, Mango TV ranked No. 1 inthe industry in terms of the growth of e?ective network-wide views ofboth variety shows and TV dramas.This year, we made an overall plan and pursued an ecological win-win to build a new driving force for integrated development. Wefocused on our core business, fully utilized the effect of businesssynergy and resource integration, strategically planned children'sbusiness and content e-commerce, and created a deeply-integratedecology of "four platforms". Mango TV adhered to the content asthe core, continuously improved its operation and management,innovated on business management strategies, and recorded rapiduser growth and deep brand reach; Golden Eagle Cartoon quicklyintegrated operation and management, and developed the parent-child ecology to explore the new value of Mango ecology; XiaomangE-Commerce embarked on a unique development path with GMVexceeding RMB10 billion, and explored the "Super Live StreamingRoom"; EE-Media developed a virtuous cycle between artist agentsand content ecology; Happigo focused on the "silver economy",forming a structural complementarity with the user circle ofXiaomang. With the support of deep integrated media development,the Mango ecosystem had a more profound connotation and amore complete value realization chain.This year, we passed on our spirit and practiced the new people-oriented talent development concept.The development of newquality productivity depends on "people", especially talents, the "?rstresource". As content talents are the foundation of our business,we have explored content talents from generation to generationthrough producers, studios, youth talks, and other system design,and established 56 variety show teams and 22 film and TV dramateams to ensure the endless content creativity of Mango. We paidmore attention to the training of young talents in new technologyby promoting them to higher positions; we urged the technicalteam to change its mindset from "supporting" to "leading" to seizethe commanding heights of new technologies such as artificialintelligence and launched more than 40 AI+ content innovativeapplication products. We firmly believe that the collision of ideasbetween content talents and technical talents will surely create moresparks of new quality creativity of "culture + technology".Nowadays, we are in a historical period in which the overall strategyfor the great rejuvenation of the Chinese nation and the majorchanges unseen in a century are intertwined. The more critical theperiod is, the more thought guidance we need; the more we forgeahead, the more forces we need to converge. Mango Excellent Mediawill always adhere to the guidance of Xin Jinping thought on culture,create a new pattern, and make new achievements in buildingup mainstream new media, and strive to promote the prosperityof cultural undertakings and industries with our cultural power,con?dence, and consciousness.
Mango Excellent Media Co., Ltd.｜2023 ESG & CSR Report
OpeningSociety EnvironmentGovernance Postscript
The year 2023 is the ?rst year for fully implementing the guiding principles from the Party's 20thNational Congress. The National Conference on the Work of Public Communication and Cultureentitled New Era & New Journey with Great Changes Unseen in a Century officially proposedand systematically explained Xi Jinping's Thought on culture, which was a milestone in thedevelopment history of the Party's public communication and culture cause. General Secretary XiJinping made important instructions on the work of public communication and culture, and putforward the major requirements for seven tasks, which provided a direction and fundamental basisfor us to perform the work of public communication and culture at present and in the future, andguided us to better ful?ll our responsibilities and missions as a Party media, build a mainstreamnew media group, and shoulder the new mission of culture in the new era.
Deeply Understanding the "New Missionon a New Journey" and Working on theMainstream Media Work for the New Era
Feature
With the strategic goal of building a mainstream new media group, Mango Excellent Media made great e?orts to promotethe deeply integrated media development, strengthen the main platform of new media, consolidate the position of publicopinion communication, and shape the new pattern of mainstream public opinions, to make the banner of thought higher,the positive energy stronger and the underlying values louder.
Improving the Capacity of Dissemination and Guidance,as well as In?uence and Credibility of the Media
Key Performance
live-streaming on major news and
news reports.61,000
live-streaming on regular news, and launched
H5 pages, completed
During the reporting period,Mango TV producedfeatures,
special features, and
Aims
Based on regular operation of relevant topics,
innovative products such as dynamic postersand creative and interactive H5 and 3D shortvideos were launched simultaneouslyon the international APP, effectivelyfostering a vibrant, united, andprogressive atmosphere
Major News Topics Publicized by Mango TV in 2023
Mango TV launched a PC terminal, APP feature,and special feature, focusing on the studydynamics of thematic education organizedby localities and leading users to fullyunderstand the key points of thematiceducation. In this way, the guidingprinciples of the Party's 20th NationalCongress can be truly understoodand practiced by users.
Strengthening Public Communicationof the Thematic Education on Studyingand Implementing Xi Jinping Thought onSocialism with Chinese Characteristics for aNew Era
For the Mid-Autumn Festivaland National Day, the NationalDay theme skin, the concept start-up poster, and the pop-up window ofselected pages were launched on the APP,and the thematic column and feature onnational prosperity were launched on the IPTVand OTT to foster the festival atmosphere frommultiple aspects
Relevant APP and PCfeatures and specialfeatures were set up and the"Asian Games" split screenwas launched on the IPTVterminal, which ran for 7*24hours uninterruptedly for an all-round coverage
All-round Coverage ofthe 19th Asian GamesHangzhou
Publicizing Important
Festivals throughout the Year
Reporting Major Topics Discussed atNational Two Sessions and HunanTwo Sessions Held in 2023
Mango Excellent Media Co., Ltd.｜2023 ESG & CSR Report
SocietyPostscript EnvironmentGovernance Opening
Headline Project of Mango
When Marx Met Confucius
Case
CaseMango Excellent Media focused on the operation of the headline project. Mango TV, our new media platform, madethematic reports closely centering on Xi Jinping Thought on Socialism with Chinese Characteristics for a New Eraand important political activities participated by the General Secretary. The Study Moment zone was upgraded andrevised with core sections such as "News Focus", "Leader of the People", "Xi Jinping Time", "Look At China withthe General Secretary", and "New Modern Hunan with Chinese Characteristics" newly added to comprehensivelypublicize and interpret Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era through creativeand innovation experience. The feature "Deeply Studying and Implementing the Important Instructions of GeneralSecretary Xi Jinping and the Spirit of the National Public Communication and Culture Work Conference" made anin-depth publicity and interpretation of Xi Jinping's Thought on culture. We also highlighted the reports on otherevents such as General Secretary Xi Jinping's attendance at the China-Central Asia Summit and the Third Belt andRoad Forum for International Cooperation, and his visit to the United States.
Mango TV launched When Marx Met Confucius, a Hunan-style theoretical TV show. The program has 5 episodes, each 30
minutes, including "Zhi Jing Kou Wen", "Gao Shan Liu Shui", "Jie He Zhi Lu", "Bie Kai Sheng Mian", and "Gu Ben Geng
Xin". Guided by the spirit of General Secretary Xi Jinping's important speech at the symposium on cultural inheritance
and development, the program adopted a dramatic structure and allowed Marx and Confucius, two millennial-old
thinkers, to meet in the virtual Yuelu Academy. Besides, guests and students can have discussions on the same stage.
With a combination of ancient philosophers' thoughts and experts' ideas, the program connected history and reality and
popularized the latest theoretical achievements.
Study Moment
When Marx Met Confucius
Feature
0807
Mango Excellent Media Co., Ltd.｜2023 ESG & CSR Report
SocietyPostscript EnvironmentGovernance Opening
Mango Excellent Media Co., Ltd.｜2023 ESG & CSR Report
Mango Excellent Media endeavored to create diversi?ed quality programs that carry forward the legacy of Chinese culture,explore the legacy of Chinese culture, strengthen cultural con?dence, innovatively express the trace to the 5,000-year-oldChinese civilization, and promote the dissemination and communication of ?ne traditional Chinese culture.
China S3CaseChina S3, produced by Hunan Satellite TV and Mango TV, adopted an innovative image presentation of "painting+CG" to lead the audience to explore the genes of Chinese civilization. The program attracted the attention of thenetwork about "the beauty of Chinese style", and presented a pioneer attempt of "thought + art + technology"with creativity and technology dancing together, pioneer and art closely blended, and culture and technologymutually empowered. The Company opened a picture of ancient civilization innovatively, re?ecting the Chinesespirit, values, and thoughts, narrating Chinese history, wisdom, and strength, and demonstrating the Chinesestyle, character, and aesthetics. Ultimately, the ?ne traditional Chinese culture was carried forward.
China S3
Feature
1009
Trendy China
Wanwuyouling
Case
Case
With the theme of "Chinese Beauty in China-Chic", Mango TV's documentary Trendy China told the story of fiveyoung people supporting the development of ?ne traditional culture from ?ve dimensions, i.e. Chinese Myth, ChineseAnimation, Chinese Fireworks, Opera, and Beijing Opera, and Intangible Cultural Heritage. The documentary showedthe charm of China-Chic from the perspective of young people and demonstrated our cultural con?dence.
Mango TV's original cultural drama series Wanwuyouling aims to carry forward the ?ne traditional Chinese culture andtake the audience to appreciate the beauty of Chinese civilization contained in cultural relics from another perspectivewith vivid and interesting stories as well as profound but easy-to-understand knowledge. Through plot interpretation,each episode of the program explored and deciphered the mystery of cultural relics to comfort and inspire the people.In this program, we can recognize our mission to inherit the ?ne traditional Chinese culture and appreciate the Chinesecivilization through these cultural relics.
Trendy China
Wanwuyouling
Carrying Forward the Legacy of Chinese Culture topromote Innovative Transformation and Developmentof Fine Traditional Chinese CultureAims
Mango Excellent Media Co., Ltd.｜2023 ESG & CSR Report
SocietyPostscript EnvironmentGovernance Opening
Warriors of the Yang FamilyCase
The original cartoon Warriors of the Yang Family created by Golden EagleCartoon adopted the artistic creation technique of combining storytellingand plot interpretation, traditional shadow play art, and modern animationart. Among them, the most unique is that the "storytelling" segmentdesigned at the beginning of each episode integrates traditional intangiblecultural heritage elements such as shadow puppet paper-cutting into theanimation production. The traditional storytelling performance combinedwith the exquisite shadow puppet performance form subtly enhances theaesthetic taste of young people for traditional Chinese art. All the drama partwas produced by using modern animation technology. The picture is freshand fashionable, the rhythm is lively and sharp, and the story is expressivewith strong appeal. The program was selected for the key animation projectof the "Chinese Classic Folk Story Animation Creation Project" by theNational Radio and Television Administration.Warriors of the Yang Family
Feature
Carrying Forward Huxiang CultureCaseMango Excellent Media has launched a variety of Huxiang culture programs of different forms and themes,such as the Hunan Tourism Development Conference, The Pride of Hunan Cuisine, and Meet Hunan Taste, andis committed to telling the story of Hunan's people, scenery, and food, carrying forward the legacy of Chineseculture and demonstrating Huxiang culture with ubiquitous innovation, to further strengthen the historical andcultural con?dence of the audience.
Programs with Characteristics ofHuxiang Culture
Hunan Tourism DevelopmentConference introduced the "MangoPlan" for the integrated developmentof the culture and tourism industry
The Land of My Life showed thedeep roots of Huxiang culture
Meet Hunan Tasteshowed the spicy foodculture of HunanShen Congwen withXiangxi outlined theunique cultural charm
of West Hunan
The Pride of HunanCuisine explained thecultural connotationbehind the food
Mango Excellent Media adheres to the high-quality development path of innovation and uni?cation and ?rmly carries the bannerof developing the culture industry. We further enlarged Mango's content value, platform value, and ecological value, openedup a new ecology of integration of Mango TV, Golden Eagle Cartoon, Xiaomang E-Commerce, and Hunan Satellite TV, opened anew chapter of integrating all media, all scenarios, all touchpoints, and all links, and formulated a new development strategy of"strategic integration, management integration, resource integration, and marketing integration".
Under the guidance of Xi Jinping's Thought on Socialism with Chinese Characteristics for a New Era, Mango Excellent Media hasdeeply studied the profound connotation of Xi Jinping's Thought on culture, and worked hard to develop and expand the cultureindustry and create popular and quality masterpieces. The exquisite TV dramas Meet Yourself, Fake It Till You Make It and TheForerunner have been selected as "2023 China Drama Selection" by the National Radio and Television Administration. The high-quality variety shows such as Ride The Wind 2023 and Call Me By Fire S3 have been communicated to different countries andregions, demonstrating the upward momentum and cultural con?dence of China.
The Forerunner
Case
The Forerunner, a major revolutionary drama ?rst aired onMango TV, told the story of Mao Zedong after the foundingof the Party in 1921 and before he went to Jinggangshanin 1927, ?lling the and completing the puzzle of the ?lmand television works on Mao Zedong. After the drama waslaunched in December 2023, it recorded a 10.84% shareof big data in CVB, ranking first among all channels inChina. The viewership of Hunan Satellite TV ranked firstamong provincial satellite TVs, and the total viewership ofMango TV and other ports was nearly 600 million. XinhuaNews Agency listed the drama as the Top TV series in its2023 public communication and culture work review, andmainstream media published more than 1,800 reportsand comments on this drama.
The Forerunner
Bee?ng up the Prosperity and Development ofCultural Undertakings and IndustriesAims
Mainstream Communication
Mango Excellent Media Co., Ltd.｜2023 ESG & CSR Report
SocietyPostscript EnvironmentGovernance Opening
Meet YourselfCaseThe TV drama Meet Yourself created by Mango TV takespastoral peace as its theme, focuses on young peoplewith different life experiences but the common pursuitof "self-healing", and describes a warm and tranquilcontemporary rural life with poetic expressions. Thedrama adds a unique mood to the picture with regionaland national styles of architecture, clothing, and food,and also re?ects the diversi?ed and inclusive life choicesand value orientation of contemporary young people withreal and delicate character portrayal. The drama takesYunnan province as the main location, embeds the heart-warming and healing story into the beauty and cultureof Yunnan, builds a bridge between film and televisionworks and the region, and contributes to the recovery ofYunnan's tourism economy.Mainstream media such as People's Daily and GuangMing Daily commented on Meet Yourself, describingit as "a drama makes a city popular", and stated thatit successfully ignited the audience's enthusiasmfor tourism, and provided strong support for thelocal cultural and tourism industry to expand theboundary and optimize tourism spaces. Mainstreammedia acknowledged the positive social impactbrought by the drama.
Meet Yourself
Fake It Till You Make ItCaseThe urban drama Fake It Till You Make It created by Mango TV focused on multiple realistictopics related to love, workplace, and life, with a total of 14 episodes, to map real urbanlife and show the various "fakes" in the life utilizing images, creating a new example ofrealism with "reality" and "sincerity".
Fake It Till You Make It
Ride The Wind 2023CaseMango TV's self-made female music competition variety show Ride The Wind 2023 hasnot only garnered more than 13,000 trending topics and 20.1 billion short video playson domestic social media platforms but also expanded the insight of women's strugglefrom China to the world with strong con?dence in Chinese culture. By showing the artisticexchange, business discussion, and life interaction between women from di?erent countriesin front of and behind the stage, it depicts the beauty of women's power, Chinese culture,and world culture, and becomes a vivid miniature of the diversity, inclusiveness and mutuallearning of civilizations. It has been reported by more than 600 mainstream media fromRussia, the United States, Germany, Japan, South Korea, Vietnam, and other countries,broadening the new space for the international communication of Chinese culture, andpresenting a credible, lovely, and honorable image of China to the world.Ride The Wind 2023
1314
FeatureFeature
Ride The Wind 2023 received more thanglobal media coverage
More thanbillion topics were read online
61.3
Become the ?rst variety show with more than 10,000 trendingtopics on the network, with the total number reaching13,400
Rankedamong the top 10 trending variety showson Weibo in the ?rst half of 2023No. 1
Trending topics lasted more than8,000hours
in Douyin in terms of numbers entering
TOP1
the Douyin Entertainment Trending Board
Mango Excellent Media Co., Ltd.｜2023 ESG & CSR Report
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Call Me By Fire S3CaseMango TV's panoramic music competition program Call Me By Fire S3 has become ahighly concerned variety show that has received both attention and reputation duringits airing period. The program guides young people to forge ahead, broadens theirthinking about time and life, conveys a positive attitude towards life, and inherits thespiritual ?re of struggle. By the last day, the program received more than 20 milliondiscussions about over 1,000 related topics. It also received extensive attention onoverseas platforms such as YouTube, with 40 million views of related videos. Manyviewers commented that "the interaction between guests inside and outside theprogram demonstrated touching friendship" and "the stage had texture and thesinging and performing were enjoyable".
Call Me By Fire S3
hot discussions10,300+
Receivedtrending topics on the network3,422
videos were liked
4,206
hot discussions
10,300+Includingtrending topics on Weibo1,142Related topics havebeen read more thanbillion times
media and organizationsissued articles about it
More than
31.2
billion short videoswere viewed
More than
million discussions about
over 1000 related topics
In?nity and Beyond 2023CaseInfinity and Beyond 2023 is committed to building a bridge of music and cultural exchangebetween the two sides of the Taiwan Straits. It shows the common cultural roots and memory ofcompatriots on both sides of the Taiwan Straits with the classic songs sung to date and awakensthe common cultural imprinting and identity of generations on both sides of the Taiwan Straits.Through the music journey of more than 100 days, while singing the classics, it also transcendedthe music itself, found the source of endless power, and sublimated a piece of music memoryinto a cultural exchange and inheritance. This season has set o? a new wave of Chinese language,strengthened the common memory, emotion, and consciousness of compatriots on both sidesof the Taiwan Straits, created a new highlight of deepening people-to-people exchanges on bothsides of the Taiwan Straits, and presented a new look in the new era.
Circle of SoundCaseDuring the 79-day Chinese music tour, 24 groups ofsingers brought 110 stages with beauty, temperature, andbreakthroughs. By the end of the program, a total of 90mainstream media reported 222 times, among which XinhuaNews Agency and its "Outlook" magazine posted four articlesto praise the program for "expressing the deep feelingsof patriotism". On the occasion of the Spring Festival, theprogram held a special "Spring Festival Carnival" concert incooperation with the People's Daily video client APP "Shijie",which was watched by 24.25 million people. In addition, italso recorded a brilliant overseas performance. The totalnumber of view counts of the program on YouTube hasexceeded 34 million, and the view counts of the song videosof ?ve programs, including Peach Blossom Promise and Love,Love, have exceeded one million on overseas platforms.
Circle of Sound
"From the beginning of the stage, the guests showed their fightingspirit, pursuing breakthroughs in skills, and new possibilities in life, andconveying the spirit of forging ahead." Xinhua News Agency said.
1516
Comments from overseas Chinese: "Circle of Soundis not only a music variety show, and the feelings ofpatriotism expressed in the songs are rooted in theblood of all Chinese people."
In?nity and Beyond 2023
Receivedtrending topicson the network2,643
CSM average rating reaches
0.69
RankedTOP1
mainstream media
trending
articles
recommended the show by
across all channels interms of ratings in thesame period
The show consists of
singers from both
sides of the Taiwan Straits
-Day
Taiwan Music Tour
topics ranked TOP1in the list
issuing
Feature
Mango Excellent Media Co., Ltd.｜2023 ESG & CSR Report
SocietyPostscript EnvironmentGovernance Opening
The Company has organized various industry activities to enter into strategic cooperation with partners, in a bid to strengtheninnovation in technology, content, and services and grow together with partners.
Strategic Cooperation on Ecology
Mango TV Cooperated with 88 VIP of Taobao and Tmall
Mango TV and China Mobile Jointly Launched the "M-Zone Mango Card"
Case
Case
In August 2023, Mango TV officially reached cooperation with 88VIP of Taobao and Tmall,which became the ?rst time for 88VIP to cooperate with a platform other than Alibaba Ecologyafter Taobao and Tmall were operated independently. 88VIP users who have activated videorights and meet the collection rules will have an opportunity to replace Mango TV membershipbenefits in the current cycle. After redemption, users will enjoy Mango membership andrelated bene?ts during the validity period of 88VIP, including Mango's exclusive variety shows,film and television dramas, program recording experience, offline activities exclusive tomembers, etc. As an all-in-one card membership service, 88VIP members are mainly femaleusers in ?rst- and second-tier cities. Meanwhile, Mango TV's users under the age of 24 accountfor more than 65%. In the long run, the cooperation between both parties will also benefit88VIP to expand the pool of young users. With the high-quality channel 88VIP, Mango TVfurther expanded its members and enhanced its brand in?uence.
In July 2023, the "China Mobile M-Zone Mango Card Launch Event" was held in Changsha, where the M-Zone MangoCard jointly created by China Mobile and Mango TV was o?cially released. As the only product in the market that deeply
Mango TV Cooperatedwith 88VIP of Taobaoand Tmall
M-Zone Mango Card Launch Event
Feature
1817
Innovation Highlights of the M-Zone Mango CardBrand new product model of "content +IP+ network + application"Multiple bene?ts for cultural and entertainment resources and customized scenariosExclusive access to artist video RBT, calls, metaverse, and other 5G new applications
New Pattern of Integrated Development of Mango's"Four Platforms"
In 2023, the Company focused on its core business, fully utilized the e?ect of business synergy and resource integration,strategically planned children's business and content e-commerce, and created a unique new pattern of deeply integrated"four platforms", i.e. Mango TV, Golden Eagle Cartoon, Xiaomang E-Commerce, and Hunan Satellite TV, in the long videoindustry. The "four platforms" established 56 variety shows teams, 22 ?lm, and television drama teams and 36 ?lm andtelevision drama strategy studios to further consolidate its advantage in high-threshold, innovative, and diversi?ed contentsupply. In November, Mango exhibited a new integration ecosystem of the "four platforms" for partners in advertising,variety shows, and ?lm and television dramas at its promotion conference. The "four platforms" created by Mango underthe new strategy not only can further expand the production capacity of high-quality content and the population coveragefrom young people to all ages but also can connect the creation and operation process and improve the entire contentvalue realization chain. With the support of deep integrated media development, the Mango ecosystem had a moreprofound connotation and a more complete value realization chain.
Integration of Four Platforms
integrates the information service industry and theculture industry, the M-Zone Mango Card builds a newcommunication "audio-visual" world and provides a newimmersive experience perception for young user groups.This time, both parties practiced cross-border innovation inthe culture industry through the M-Zone Mango Card, jointlyembraced new opportunities and challenges in the era ofdigital intelligence, and deepened strategic cooperation toactivate innovation-driven and create brand value together.
Mango Excellent Media Co., Ltd.｜2023 ESG & CSR Report
SocietyPostscript EnvironmentGovernance Opening
Mango TV and Douyin Jointly Launched the "Fine Mini-Series Support Program"CaseIn December 2023, Mango TV and Douyin CooperationPress Conference and Signing Ceremony was heldin Beijing. They announced to carry out in-depthcooperation from multiple dimensions such as shortvideo innovation and brand marketing, starting fromthe joint development of a mini-series. Throughcooperation, they can give full play to their respectiveadvantages and seek solutions to meet the diversi?edonline audio-visual needs of users. At the pressconference, Mango TV and Douyin launched the "FineMini-Series Support Program", under which they willincentivize the development and production of high-quality mini-series in the industry around ten themesin the next three years.
Mango TV and Douyin Cooperation Press Conference
Ten Themes of the "Fine Mini-Series Support Program"
Mango TV International APP
Mango TV enters overseas mainstream communities mainly through Facebook, Twitter, YouTube, and other major internationalsocial media platforms, and continues to innovate on content expression to attract more international fans and improve theirstickiness. The "Official Channel of Mango TV of Hunan Satellite TV" has been at the forefront of Chinese MCN (multi-channelnetwork) on YouTube for many years; YouTube Mango TV zone focused on the construction of a minority language matrix and theexpansion of member functions, and the number of channel subscriptions, views and revenue in Indonesia increased by 200% yearon year.
Key PerformanceMango TV International APPhas launched
programs1,500
New China-ChicNew YouthNew Life
New Countryside
New Profession
New Competition
New technology
New Ecology
New Humanities
New Health
"Whoever loves China knows about Mango TV; Wherever there are Chinese, there is Mango TV." Mango Excellent Media iscommitted to telling Chinese stories, communicating Chinese voices, and strengthening overseas communication so thatChinese culture can be better communicated to the world and the world can better understand China.Mango TV started to build its own, independent and self-controlled overseas new media platform —Mango TV InternationalAPP in March 2018, with a rapid growth of overseas users in the past six years. Mango TV International APP has launchedmany excellent variety shows, hit dramas, high-quality documentaries, and other quality programs, and become animportant window for Chinese culture to go global. The Company has been selected as the "National Cultural Export KeyEnterprise" for many consecutive years.
Platform Advantage
Feature
2019
Boosting the Capability of International Communication
Aims
Mango TV International APP hasbeen downloaded more than
million times
Reservedhours of content150,000
Launchedinterface language applications
Overseas services cover more than
countries and
regions around the worldSubtitles have been made in
languages, promoting global,
regional, and densi?cation expressions
Mango Excellent Media Co., Ltd.｜2023 ESG & CSR Report
SocietyPostscript EnvironmentGovernance Opening
In 2023, Mango Excellent Media concentrated its efforts on boosting mainstream publicity and positive contentglobalization. During this year, several key projects and quality Mango works went global and were well received overseas,which enhanced Mango's brand and communicated Chinese voice and culture.
Content Globalization
"Xi's Moments" on Mango TV International APPCase
Mango TV International APP specially created a collection of "Xi's Moments" to collect and push importantspeeches of General Secretary Xi Jinping as well as reports of major meetings and events and set up a videozone of "Welcome the 20th CPC National Congress" to push reports about the 20th CPC National Congress intraditional Chinese and English.
Divas Hit The Road
Sisters Who Make Waves, Vietnam Version
Case
Case
Divas Hit The Road launched by Hunan Satellite TV and Mango TV paid a visit to key cooperation projects and Chineseenterprises under the Belt and Road Initiative, showed the changes brought by Chinese wisdom, plans, and power inadvancing joint development, demonstrated China's support for and cooperation with countries along the Belt andRoad route, and highlighted China's international image as a culture powerhouse. In December 2023, Wang Wenbin,Spokesperson of the Ministry of Foreign A?airs and Deputy Director General of the Information Department of the Ministryof Foreign A?airs, recommended Divas Hit The Road on Facebook and said: "Dilraba, wearing Chinese Xinjiang clothingand dancing Xinjiang dance, is shining brightly." The diplomatic personnel of the Ministry of Foreign Affairs of Chinastationed abroad have been sharing videos on their overseas social media platforms of Divas Hit The Road, in which theUyghur actress Dilraba performs Xinjiang ethnic dance dressed in atlas. The warm and beautiful dance full of Xinjiangethnic customs showed the charm of Chinese ethnic culture to overseas netizens.
In April 2023, VTVcab and Mango TV reached cooperation on the mode licensing of Sister Who Rides the Waves. InOctober, Sisters Who Make Waves, Vietnam Version was o?cially broadcast on VTV3. The program features top performersfrom Vietnam, including famous singer H?ng Nhung, popular actor Ninh D??ng Lan Ng?c, and Miss Universe Vietnam H'Hen Nie, among others. After the program was broadcast, its rating soared all the way, and the premiere ranked ?rst inthe same period and attracted 33 sponsors, a record high among Vietnam's variety shows. The program won ?rst place inthe viewership of the variety show at the same time on VTV3, and the related video hit second place in the trending list onYouTube in Vietnam, which was widely praised by Vietnamese audiences.
Divas Hit The Road
Sisters Who Make Waves, Vietnam Version
Xi's Moments
Feature
2221
Mango Excellent Media Co., Ltd.｜2023 ESG & CSR Report
SocietyPostscript EnvironmentGovernance Opening
Mango Excellent Media continues to strengthen strategic cooperation with foreign countries, expand overseas "circle offriends", and accelerate the interconnection of international transport routes. Mango TV has expanded more than 100business cooperation projects in Asia, Latin America, Africa, and other regions, and built a content alliance matrix incooperation with Xiaomi, Transsion, Huawei, and other leading overseas manufacturers, to communicate Mango's contentto the world by leveraging the in?uence of terminal equipment.
Channel Advantage
International Strategic Cooperation
Mango TV Product Launch Event at the 2023 ATF - Singapore
Case
Case
Mango TV officially entered into a strategic cooperation agreement with Lao National Television and YNMobile Digital TV Corporation to carry out cooperation in digital platform construction, content licensingand translation, cross-border e-commerce, joint venture, and other fields, and jointly build a Southeast Asiainternational communication center. We also reached strategic platform cooperation with Telekom Malaysia andSingapore Telecommunications Limited to launch "1-hour-per-day", a content program of Hunan BroadcastingSystem, which covered 4.1 million local Chinese viewers.
In December 2023, the 2023 Asia TV Forum & Market (ATF) was grandly opened at the beautiful Marina Bay in Singapore,and the product launch event was co-sponsored by Hunan Satellite TV, Mango TV, and Huace Group and co-organizedby China (Zhejiang) Film and Television International Cooperation Zone was held at the ATF. Heavyweight customersfrom all over the world and long-term partners of Huace Group and Mango TV came to the scene to watch new ?lms andtelevision, share and exchange opinions, and negotiate cooperation. Representatives and ?lm and television counterpartsfrom Hong Kong, Taiwan, Thailand, Singapore, Malaysia, Vietnam, the United Kingdom, the United States, and otherplaces gathered together, and three popular dramas, namely Only for Love, Our Interpreter, and Flourished Peony, werestrongly promoted at the scene. Mango TV reached an exclusive strategic cooperation in overseas distribution withHuace Group, and successfully distributed 39 dramas and 9 variety shows overseas. Both Mango TV and Huace Group arecommitted to producing Chinese ?lm and television content that global audiences like and will continue to carry out win-win cooperation with international partners to present more excellent Chinese content to the world.
International Communication of Mango TV
Hunan Satellite TV and Mango TV jointly hosted the product launch event at the 2023 Asia TV Forum & Market (ATF)-Singapore
Mango TV at MIPCOMCase
In October 2023, the 2023 MIPCOM made agrand opening. As one of the largest and mostin?uential international audio-visual and contenttrading markets in the world, MIPCOM attractedmore than 11,000 industry participants from over100 countries, including government agencies,broadcast platforms, and film and televisioncompanies. On the afternoon of the first day ofthe festival, Mango TV and Huace Group, togetherwith China (Zhejiang) Film and TelevisionIndustry International Cooperation Zone, helda unique product launch event, which gatheredglobal buyers and Chinese managers andpromoted excellent Chinese film and televisioncontent to the global market.
Mango TV at MIPCOM
Feature
2423
Mango Excellent Media Co., Ltd.｜2023 ESG & CSR Report
SocietyPostscript EnvironmentGovernance Opening
2526
Currently, the media integration process in China is gradually moving from "addition" to "integration". Under the background ofnew ecology and technology, it has entered a new stage and new journey of comprehensively developing and building a system.As the state-owned new media platform with the largest user scale in the radio and television system, the Company will alwaysadhere to long-term and futurism, ?rmly grasp the opportunity of "culture + technology", accurately identify, scienti?cally respondto, and actively seek changes, firmly assume our responsibility as a Party media and a state-owned enterprise, accelerate thedeep integration of media, and resolutely defend our leading position in content innovation. We will comprehensively promoteprogress in core businesses while maintaining stability, fully stimulate the vitality of emerging businesses, focus on cultivating newquality productivity in the media industry, and vigorously train the new generation of young leading talents. On the new journeyof building a mainstream new media group with strong guiding capacity, communication capability, and competitiveness, we willstrive to deliver a wonderful performance in high-quality integrated media development.
Development Strategy
The Ecosystem of Mango Excellent Media
ESG Management Structure
The Company has set up an ESG work team under the leadership of the board of directors to build an ESG management structureand invited professional institutions to investigate the ESG status quo of the Company and its subsidiaries through ?eld visits andquestionnaire surveys, sort out their existing awareness, management, and measures, put forward corresponding improvementsuggestions, and regularly carry out relevant training. During the reporting period, the Company was rated A+ and AA byZhongcheng Lvjin and CSI Index in terms of our ESG performance and was also selected as the ESG Excellent Case by Huaxia ESGObservation Alliance.
ESG Ratings and Honors of the Company
Responsibility ManagementAbout Mango Excellent Media
As the only state-controlled long video new media company in the A-share market, the Company serves as an important reformachievement of Hunan Broadcasting System in responding to the Central Government's strategy of boosting integrated mediadevelopment and has been awarded as one of the ?rst national radio and television media integration units by National Radio andTelevision Administration. Our main business includes Mango TV's Internet video business, new media interactive entertainmentcontent production, and content e-commerce. Relying on Mango's integrated media ecosystem, the Company strives to establishan ecological matrix with multi-points connected by one network by integrating key element resources and connecting theupstream and downstream, with the Internet video platform Mango TV at the core and the entire industrial chain control andecological coordination as a guiding principle. Ultimately, we aim to develop ourselves as a mainstream new media group withstrong guiding capacity, communication capability, and competitiveness.
Company Pro?le
Mango Excellent Media Co., Ltd.｜2023 ESG & CSR Report
OpeningSocietyPostscript EnvironmentGovernance
2728
Mango Excellent Media attaches great importance to communication and exchange with internal and external stakeholders of theCompany and has launched dialogues with stakeholders through various channels to gain a deeper understanding of the demandsand expectations of each stakeholder, to gain the trust and support of all parties and promote the continuous improvement ofsocial responsibility management.
Government andregulatory authority
Paying taxes by the lawOperating with integrity and compliancePromoting mainstream cultureIdeological and cultural work
Actively paying taxes by the lawImproving corporate governanceMainstream mediaParty-building leadershipShareholders andinvestors
Stable performance growthImproving return on investmentUnderstanding the Company'soperationsExpanding consumer groups
Improving corporate governanceSafeguarding shareholders' rightsand interestsInvestor relations managementInformation disclosureIndustrial agglomeration upgrading
Customers / Consumers
Excellent worksProtection of rights and interestsPrivacy protectionContent complianceValue leading
Technological innovationStrengthening information securitymanagementContent and advertisement reviewUpgrade of membership bene?tsGuaranteeing user experienceMinor protectionSuppliers and partners
Compliance with business ethicsOpen and fair procurementDriving industry development
Creating long-term stable cooperationInsisting on open and transparentprocurementPromoting industry exchange andcooperationEmployees
Protection of rights and interestsProviding vocational trainingGood working environment
Compliance with relevant laws andregulationsComprehensive training systemColorful employee activitiesSystematic employee bene?ts
Communities and thepublic
Commitment to charityEmphasis on public welfare promotionPromoting gender equalityAttaching importance to environmentalprotection
Participating in volunteer activitiesProviding a public welfare platformSupporting public welfare publicityRural assistanceInclusive of womenEnvironmental protection
Communication with Stakeholders
StakeholdersExpectations and demands
Communication and
performance
Mango Excellent Media actively ful?lls its social responsibility, makes an in-depth analysis of macro policy orientation and trends insustainable development at home and abroad based on social responsibility compilation guidelines, trends in corporate issues inthe media industry, stakeholder demands, and relevant plans for its social responsibility work, and clari?es its materiality issues bycollecting the demands of stakeholders through questionnaire surveys:
Materiality Analysis
Importance to the Company
Importance to stakeholders
Materiality Analysis Matrix of the Company
Materiality Analysis Matrix of Mango Excellent Media
Driving industry developmentEmployee training and developmentEmployee care and motivation141315
Employee communication anddemocratic managementEqual employment111210Promoting employment
060405Technology ethicsDigital development
Technology development andinnovation
Intellectual property protectionCorporate governanceParty-building leadership211920
070908
Customer and consumer servicesand rights protectionAI intelligent useMinor protection
Rural revitalization161718
Information security and privacyprotectionResponse to National StrategiesCompliant and legal operationSocial responsibility management222423Business ethics and anti-corruption
010203Media diversi?cationContent review and ADs complianceValue leading
Building an environmentalmanagement system
Green O?ceProducing low-carbon programs262725
Mango Excellent Media Co., Ltd.｜2023 ESG & CSR Report
OpeningSocietyPostscript EnvironmentGovernance
Honors of the YearMango Excellent Media
Name of HonorThe 15th "Top 30 Cultural Enterprises in China"Guangming Daily Press, Economic Daily PressNational Cultural Export Key Enterprise 2023-2024Ministry of Commerce of the PRCTop 100 Enterprises in Hunan Province 2023
Industry and Information TechnologyDepartment of Hunan Province2023 Excellent Case of the Board of Directors of Listed CompaniesChina Association for Public Companies
Issuer
Mango TV
Meet Yourself, Fake It Till You Make It and The Forerunner were selected as "2023 Chinese Drama SeriesSelection" by the National Radio and Television Administration
National
Radio
and
Television
Administration11 works, including The Past Decade, The Past Decade ? Light Chaser, The Past Decade ? To the Future,In?nity and Beyond, China S2, Personal Tales along the Silk Road, In Remembrance of Marshal He Long,Workplace Newcomers ? Forensic Season, The Story of Animal Kingdom, The Crack of Dawn, and What'sWrong with Driving the Excavator, were selected as the Outstanding Internet Audiovisual Works 2022
National
Radio
and
Television
AdministrationPersonal Tales Along the Silk Road, The Past Decade, and Mango TV were selected for the 2022 DomesticDocumentary and Creative Talent Support Project
National
Radio
and
Television
AdministrationThe Story of Animal Kingdom was selected for the 2022 Excellent Domestic Animation and CreativeTalent Support Project
National
Radio
and
Television
AdministrationIn?nity and Beyond 2023, Sunrise on The River and I Wait for the Sea Breeze to Hug You were selected asthe 2023 Network Audiovisual Program Quality Creation and Communication Project Selected Works
National
Radio
and
Television
Administration
"Mango Video Content Reality Enhancement System" won the second prize in VR-AR Video Scene in thesecond High-Tech Video Innovation and Application Competition in 2022
National
Radio
and
Television
AdministrationThe auxiliary application "Detective Assistant" of Who's the Murderer won the second prize in the plotselection scene under the interactive video category in the second High-tech Video Innovation andApplication Competition in 2022
National
Radio
and
Television
AdministrationThe "China-Chic Zone" Project of Mango TV International APP was selected for the "National CulturalExport Key Project 2023-2024"
Ministry
of
Commerce
of
the
PRC
Personal Tales Along the Silk Road was awarded the Best Feature Program under the "Annual Well-o?Theme Features" category of the 17th Well-o? TV Program Project
China
TV
Artists
Association,
Yangzhou
Municipal
People's
Government
The Past Decade won the third prize of the 33rd China News Award for a major theme reportAll-China
Journalists'
Association
Daughters of the Party: Walking With The Times won the third prize of the 33rd China News Award for atypical report
All-China
Journalists'
Association
Personal Tales Along the Silk Road won the Best Feature of the 15th China Yangzhou Tourism Television WeekChina
TV
Artists
Association
Name of HonorIssuer
Name of HonorIssuer
Name of HonorIssuer
Name of HonorIssuer
Remembrance of Things Past won the Best TV Series under the "Annual Well-off Theme TV Series(Including Network Audiovisual Works)" category in the 17th Well-o? TV Program Project
China
TV
Artists
Association
The public service announcement Guarding Children's Voice won the Best Short Video under the"Annual Excellent Short Video" category in the 17th Well-o? TV Program Project
China
TV
Artists
Association
Learn About China in 24 Hours, Fragrant Autumn, Life Is a Wilderness, Young People Ask the World, LeiFeng Spirit, Spell out A New Picture of A Better Life, and National Anti-Fraud! Five Routines of ImmersiveExperience won the Excellence Award under the Huanghe Awards at the 30th China InternationalAdvertising Festival
China
TV
Artists
Association
Infinity and Beyond and Back to Field S6 won the Influential Variety Shows of the Year in the thirdUniversal Picture Culture Communication Summit Forum and Annual Selection
Global
Times,
China
Federation
of
Radio
and
Television
Associations
The Long River, Meet Yourself and Song of Lushan won the Outstanding TV Dramas of the Year in thethird Universal Picture Culture Communication Summit Forum and Annual Selection
Global
Times,
China
Federation
of
Radio
and
Television
Associations
"Mango Video Content Reality Enhancement System" won the third prize in Digital Creativity in the 2022Innovation and Entrepreneurship Competition
IEEE
Computer
Society
The Past Decade won the ?rst prize in the 2022 Hunan News Award for a major theme reportHunan
Journalists'
Association
The Intelligent Algorithm Team of Mango TV Product Technology Center won the champion of DepthPerception in the CVPR 2023 MIP|-challenge
Hunan
Journalists'
Association
Daughters of the Party: Walking With The Times won the ?rst prize in the 2022 Hunan News Award for atypical report
Hunan
Journalists'
Association
"Celebrating the 100th Anniversary of the Founding of the Communist Youth League of Chin" won thesecond prize in the 2022 Hunan News Award for integrated report
Hunan
Journalists'
Association
China S3 won the Documentary of the Year in the "24th China Video Awards"New
Weekly
In?nity and Beyond 2023 won the Music Variety Show of the Year in the "24th China Video Awards"New
Weekly
Hello Saturday won the Breakthrough Variety Show of the Year in the "24th China Video Awards"New
Weekly
Happigo
The "Mango Cross-border Direct Sourcing" program won the 2022 China TV Shopping Industry SpecialProgram Gold Medal
China Home Shopping Alliance"Mom, This is My First Dish" won the 2022 China TV Shopping Industry Excellent Program Award -Kitchen Food Gold Medal
China Home Shopping Alliance
NO.23 NIU NAI TANG won the "Tribute to 40 Years of TV Animation ? Honorary TV Animation" AwardChina Animation AssociationThe cartoon character "Maiji" won the title of "China Animation Public Welfare Star"China Animation Association
Golden Eagle Cartoon
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Mango Excellent Media Co., Ltd.｜2023 ESG & CSR Report
SocietyPostscript EnvironmentGovernance Opening
Our Concept
Mango Excellent Media continues to optimize its corporate governance structure. We build aninformation disclosure system oriented by investor demand, constantly strengthen internal controland anti-corruption, and operate businesses in a compliant and robust manner, aiming to pursuehigh-quality development with high-standard governance and thus ful?ll our social responsibility andmission as a mainstream new media group.
Governance
Our Actions? Ongoing Progress? Standardized Operation? Integrated Innovation
Our AchievementsLeveraging the advantages of the Party leadership and corporate governance as a state-ownedenterprise, Mango Excellent Media continued to build its corporate governance system and enhanceits governance capacity in strict accordance with laws and regulations and the requirements ofregulatory authorities. Our excellent governance and standardized operation have been recognizedby regulatory authorities, and we were awarded the "2023 Excellent Case of the Board of Directors ofListed Companies" by the China Association for Public Companies. With zero errors in informationdisclosure, we have been rated as Grade A in the information disclosure assessment for 5 consecutiveyears. We successfully held the national ?nal of Shareholders Coming 2023, and produced From Trialsto Triumph, the ?rst mini-series on investor education in China. The cumulative viewership of MangoTV Investor Education Channel exceeded 500 million.Relevant SDGs
Key Performance
Ongoing Progress
Under the guidance of "focusing on one theme and working on four tasks", with "studying, publicizing, and implementing the spiritof the 20th National Congress of the Communist Party of China" as the theme and "six projects" as the goal, Mango Excellent Mediahas formulated management systems such as the List of Main Responsibilities on Grassroots Party Building Implemented by theParty Committee of Mango Excellent Media Co., Ltd. and the Work Plan on Implementing the Main Responsibilities of Full and StrictGovernance over the Party by the Party Committee of Mango Excellent Media Co., Ltd., and carried out thematic education withe?cient coordination and multiple measures, endeavoring to ensure high-quality development with high-quality Party building.
Under the general requirements of "learning thoughts, strengthening Party building,emphasizing practice, and making new achievements", Mango Excellent Mediaimmediately assists the Party Committee in formulating detailed Work List ofThematic Education on Studying and Implementing Xi Jinping Thought on Socialismwith Chinese Characteristics for a New Era Through Dual Platforms, the Plan onImplementing Thematic Education Through Dual Platforms, and the Plan on ExecutingThematic Education Through Dual Platforms, to regulate the study of Party lessons.
Party Building
Thematic Education
The Company issued more than 30 tweets related to Party building through WeChat o?cial accounts such as "HunanBroadcasting System Party Building", "Mango Excellent Media Party Building", and "Mango Manager", as well asplatforms such as xuexi.cn, m.voc.com.cn, and wenming.cn, further enhancing its image as a Party media.
Our Party members totaled
for ALL of its Party members
During the reporting period,the Company conducted
central group studies and
"?rst issue" studies
Studying, Publicizing and Implementing the Spirit of the 20th National Congress ofthe Communist Party of ChinaCase
In March 2023, Mango Excellent Media held a sharingsession on studying, publicizing, and implementing thespirit of the 20th National Congress of the CommunistParty of China for hosts, artists, and producers, whereparticipants shared their thoughts based on their workexperience. Besides, hosts, artists, and producers wererequired to rally more closely around the Party CentralCommittee with Comrade Xi Jinping at its core, closelyalign themselves with the Party Central Committee interms of political stance, direction, principles, and path,stay true to the original aspiration, carry forward therevolutionary tradition of a Party media, and shoulderthe important mission, to constantly create inspiring,touching masterpieces.Sharing Session on Studying, Publicizing, and Implementingthe Spirit of the 20th National Congress of the CommunistParty of China
Work Conference on Thematic EducationCase
In April 2023, the Company held a work conference onthematic education on studying and implementingXi Jinping Thought on Socialism with ChineseCharacteristics for a New Era, which mobilized, deployed,and put forward suggestions for, various tasks onthematic education. The Company continued to studyand implement the spirit of General Secretary Xi Jinping'simportant speech, fully implemented the decision of theParty Central Committee and the requirements of theProvincial Party Committee, and further strengthenedthe Party theoretically under the leadership of the PartyCommittee. We endeavored to transform Xi JinpingThought on Socialism with Chinese Characteristics for aNew Era into a strong power to uphold ideals, exerciseParty spirit, guide practice, and promote work, hencemaking greater contributions to the new Hunan underthe Chinese path to modernization.
Work Conference on Thematic Education
The Company developed
new Party members
in total.
accounting for
% of our
27.59
total employees.
Key Performance
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Mango Excellent Media Co., Ltd.｜2023 ESG & CSR Report
OpeningSocietyPostscript EnvironmentGovernance
Thematic Education on Studying and Implementing Xi Jinping Thought on Socialism withChinese Characteristics for a New Era
Case
Summary Meeting on Thematic Education on Studying and Implementing Xi Jinping Thought on Socialism with ChineseCharacteristics for a New Era
Carrying out Thematic Education Classes
CaseDuring the reporting period, the Company innovatively planned and organized high-quality thematic education classesto maintain the pace and quality of Party class study in the form of "thematic education", in a bid to reinforce the Partyand government education of our employees.
In April 2023, the Company organized more than 40 employeerepresentatives from various departments to participate in ajoint study class on the thematic education of studying andimplementing Xi Jinping Thought on Socialism with ChineseCharacteristics for a New Era. We held an on-site class in theEighteenth Cave Village with the theme of "Feeling the SpiritualStrength and Keeping the People in Mind", where we deeplystudied the worldview and methodology of Xi Jinping Thought onSocialism with Chinese Characteristics for a New Era and had adeep understanding of the essence of putting the people ?rst.
Holding an On-site Class in the Eighteenth Cave Village to Keep the People in Mind
On-site Class in the Eighteenth Cave Village
In June 2023, the Company organized over 40 employee representativesto jointly hold an on-site class on the thematic education on studying andimplementing Xi Jinping Thought on Socialism with Chinese Characteristicsfor a New Era with the theme of "Exploring the Frontier of Technology andBuilding a Solid Foundation for a Strong Country" at the National Universityof Defense Technology. This activity allowed employees to have an in-depthunderstanding of the latest achievements and cutting-edge technologies ofChina, and deepened their understanding and confidence in technologicalinnovation.
Holding an On-site Class at the National University of Defense Technology to Study the Achievements We'veMade in Strengthening the Military Through Technology
On-site Class at the NationalUniversity of DefenseTechnology
In July 2023, the Company organized more than 80 employeerepresentatives to jointly hold an on-site class on thematic education onstudying and implementing Xi Jinping Thought on Socialism with ChineseCharacteristics for a New Era through dual platforms with the theme of"Inheriting Excellent Traditional Culture and Painting a New Artistic Picture".With the title of "Yuelu Academy and Hunan Culture", external expertsguided three aspects, namely "the history and culture of Yuelu Academy,the course and spirit of Hunan Culture, and the significance of YueluAcademy to Hunan Culture".
Holding an On-site Class at the Yuelu Academy to Pass on Huxiang Culture
On-site Class at the YueluAcademy
In September 2023, Mango Excellent Media held a summary meeting on thematic education on studying andimplementing Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, where we deeply studiedand implemented the spirit of General Secretary Xi Jinping's series of important speeches and instructions on thematiceducation, fully implemented the spirit of the 1st summary and 2nd deployment meeting on the central and provincialthematic education, summarized thematic education conducted on the dual platforms, and made arrangements for thecontinuous and in-depth study and implementation of Xi Jinping Thought on Socialism with Chinese Characteristics fora New Era.
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Selecting High-Quality Micro-Party Class to Learn the Spirit of SeedsCaseIn February 2023, Mango TV's work entitled "Learn the Spirit of Seeds, Start a New Journey" was selected as the high-quality micro-Party class on studying, publicizing, and implementing the spirit of the 20th National Congress ofCommunist Party of China. This Party class was held at the Longping Rice Museum for the young Party members ?ghtingat the front line of the publicity business. Through on-site teaching, young Party members deeply studied and understoodthe spirit of the 20th National Congress of the Communist Party of China, paid attention to "the original aspirationof putting the people first, the struggle of self-confidence and self-reliance, and the ideal of upholding fundamentalprinciples and breaking new ground", and learned the spirit of academician Yuan Longping. The class also called on artpublicity workers to cultivate and care for their "seeds".
High-Quality Micro-Party Class
Sharing Session of Hosts and Artistes on Studying Xi Jinping Thought
CaseIn November 2023, Mango Excellent Media held a sharing session of hosts and artists to study Xi Jinping Thought. Asrequired at the session, ?rstly, we shall adhere to the harmony of knowledge and action, unswervingly insist on resolvingquestions with actions, and put what we have learned into practice, to cultivate and enhance our capability on ideologicaland cultural publicity. Secondly, we shall strengthen the courage to break old rules and establish new ones, abandonand eliminate backward ideas in time, strive to absorb and consolidate cutting-edge mindsets and innovative ideas, andgain deeper industry insight. Thirdly, we shall understand the relationship between "unchange" and "change". Xi Jinping
Sharing Session of Hosts and Artistes onStudying Xi Jinping Thought
Sharing Session of Producers on Studying Xi Jinping ThoughtCaseIn November 2023, Mango Excellent Media held a sharing session of producers on studying Xi Jinping Thought, where theproducer representatives shared their understanding of Xi Jinping Thought based on their actual work. It's emphasizedthat Xi Jinping Thought has brought great opportunities for the high-quality development of the dual platforms.Therefore, producers, as the main force of content creation and the core force of cultural and ideological publicity onthe dual platforms, need to continuously learn the wisdom and direction of future creation from Xi Jinping Thought, andexplore the interaction between literature and art and the times, the people, life and innovation. First, we should learn,understand, believe, and apply the thoughts in a real sense, and find their ideological vein, logical relationship, andsolution to problems through careful studies, so that the Party's innovative theories can be used e?ectively to strengthenour thoughts and guide our practice. In the future, we will continue to promote producers' regular and systematic studiesthrough policies. Secondly, we should be bold enough to break the old rules, establish new ones, and make explorations
Sharing Session of Producers on Studying XiJinping Thought
and attempts. To shoulder the new cultural mission, the dualplatforms need to seek new problem-solving ideas that conform tothe trend from Xi Jinping Thought, gather the courage to jump outof empiricism, embrace changes, master excellent skills, and bethe promoter, initiator, and leader of new trends, and explore andcreate more masterpieces with real culture, thoughts, emotions,and concerns from the cultural nutrients accumulated by theChinese nation over the past 5,000 years, the new space of theindustry brought by new technologies, as well as the changes inthe emotions and needs of society and users.
Thought, an evolutionary and open-minded ideological system, willevolve with practices. In this ideological system, what will never changeis the original aspiration and mission of the Party for ideological andcultural publicity as well as the firm adherence to the leadership ofthe Party and putting the people ?rst. As a state-owned enterprise anda Party media, we should continue to incubate new popular works,create new patterns, achieve new leaps, and present new fashion withresolute determination on the indomitable journey forward.
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Launching the "Anti-Corruption Action" to Build Clean Dual PlatformsCaseIn March 2023, the Company held the launch ceremonyof "Anti-Corruption Action", where diverse performanceswere arranged to enhance employees' awareness of anti-corruption. The youth choir sang "On The Love of Lotus",delivering the anti-corruption culture to the children ofemployees from their childhood and passing on theirgood family traditions and education. The hosts sangthe poem "Shining You", reviewing the integrity anddedicated stories of excellent Party members in history.The leadership team led all employees to learn the Self-Discipline Integrity Convention and the Thrift Initiativeto enhance their awareness of anti-corruption. Thisceremony means that the Integrity Commitment hasbecome a mandatory document for all business contractsof the Company.
Learning the Self-Discipline Integrity Convention
Smooth Anti-Corruption Reporting Channels
Self-Discipline Integrity Conventionand Thrift Initiative
Mango Excellent Media launched the "Anti-Corruption Action for Dual Platforms" with a focus on "integrity" and "thrift". TheCompany issued the Self-Discipline Integrity Convention and the Thrift Initiative. Through a series of special actions and long-termanti-corruption, clean government values and atmosphere have taken place on the dual platforms.
Anti-Corruption
Email AddressReporting Box
Telephone
Website
Holding a Rectification Mobilization Meeting to Keep the Mission of Strict GovernanceOver the Party in Mind
Holding a Special Meeting on Anti-Corruption Education to Consolidate the IdeologicalFoundation of Youth
Case
Case
In April 2023, the Company held the 2023 Anti-CorruptionWork Conference and Recti?cation Mobilization Meeting.Our leaders addressed a 2023 work report on anti-corruption entitled "Embarking on a New Journey ofHigh-quality Development with a Solid Work Style",which summarized and reviewed our achievements inanti-corruption in 2022 and arranged the anti-corruptiontasks in 2023. The Company will keep the mission ofParty media in mind, always maintain "soberness andprudence", continue to promote full and strict governanceover the Party, and spare no e?ort to build a mainstreamnew media and achieve high-quality development.
In November 2023, the Company organized youngcadres and employees to participate in the Group'sspecial meeting on anti-corruption education, whichwas attended by more than 320 young cadres, youthleague cadres, and young employees. With the title of"Discipline and Rules, Brightest Color of Youth", themeeting introduced in detail the main responsibilitiesof the Discipline Inspection Committee as well as themain content and process of supervision and disciplineenforcement, and vividly and clearly explained the basicconnotation and important significance of disciplineinspection to young cadres and employees. Through in-depth study and implementation of General SecretaryXi Jinping's statement on full and strict governance overthe Party, the training strengthened the anti-corruptioneducation of young cadres and employees, consolidatedtheir ideological foundation, and gathered their strengthto help build a "Clean Hunan Broadcasting System" and amainstream new media group.
Anti-Corruption Work Conference and Recti?cationMobilization Meeting
Special Meeting on Anti-Corruption Education for YoungCadres and Employees
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Standardized Operation
Attaching great importance to standardizing governance, Mango Excellent Media has developed a complete system including theArticles of Association, Rules of Procedure for the General Meeting of Shareholders, Rules of Procedure for the Board of Directors,Rules of Procedure for the Board of Supervisors, and the Working System for Independent Directors. The corporate governancestructure consists of "four committees and one management", among which the Board of Directors consists of the StrategyCommittee, the Remuneration and Appraisal Committee, the Nomination Committee, and the Audit Committee. Each functionaldepartment of the Company performs its duties, assumes its responsibilities, and operates in a coordinated manner, forming acorporate governance system with e?ective checks and balances and establishing a complete system of rules of procedure. Dueto its professional, independent, and diverse nature and good corporate governance, the Board of Directors of the Company cane?ectively protect the interests of shareholders and promote the sustainable development of the Company.
Operation of the General Meeting of Shareholders, the Board of Directorsand the Board of Supervisors
Organizational Structure of the Company
O?ce of the Board of
Directors
Board of SupervisorsParty CommitteeBoard of Directors
HappigoEE-MediaGolden Eagle CartoonXiaomang E-commerce
Audit Department
Specialized Institutions
Remuneration andAppraisal CommitteeStrategyCommittee
Audit CommitteeNominationCommittee
Mango Excellent Media Co., Ltd.
Finance DepartmentLegal DepartmentGeneral Department of theParty and the MassesDiscipline Inspection andSupervision DepartmentO?ce of the General Manager
Editorial Committee
Happy Sunshine
The Board of Supervisorsconsists of
supervisors, including
employee supervisor
the Company heldDuring the reporting period,
General Meetings of
meetings of the Board
meetings of the Board
The Board of Directorsconsists of directors, including
independent directors
andfemale director
Annual General Meeting of the Company
Shareholders,of Directors, andof Supervisors
Key Performance
Discipline Inspection Committee
Publicity ManagementDepartmentParty Committee & GeneralManager Office (Administration&Personnel Department)
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Results Presentation
The Company continues to re?ne its information disclosure system oriented by investor demand, fully discloses the informationnecessary for investors to make informed judgments and investment decisions, ful?lls its information disclosure obligations instrict accordance with the listing rules, and constantly improves the effectiveness and transparency of information disclosureunder the principle of "truthfulness, accuracy, integrity, promptness, and fairness". Meanwhile, we highlight the importance andpertinence of information disclosure, actively disclose useful information for investors' investment decisions, strengthen thedisclosure of key information such as industry development, corporate business, technological innovation, and risk factors, andreduce the disclosure of redundant information. The Company has been rated as Grade A in the information disclosure assessmentby the Shenzhen Stock Exchange for ?ve consecutive years.
The Company recognizes the importance of communication with investors and strives to establish open, fair, transparent, andmulti-dimensional communication channels. In addition to the periodical reports and temporary announcements, the Companyalso communicates with investors by various means, such as performance presentations, EasyIR platform, on-site research,investor hotline, email, and strategy meetings, to enhance the understanding of our production and operation by investors,especially small and medium investors, better convey our value, enhance investors' identity, and establish market con?dence.Investor Relations Management
During the reporting period, the Company organized an annual performance presentation and a semi-annualperformance presentation with nearly 800 investors and analysts attending, which attracted high attention in thecapital market. The Company aimed to stabilize investors' expectations through high-standard results presentationon periodical reports. The Company also strengthened communication with institutional investors and participatedin more than 10 o?ine strategy meetings held by the leading securities broker throughout the year. The Companyactively responded to all kinds of hot issues concerned by small and medium investors. Speci?cally, the Companyreplied to nearly 200 questions from investors online through the EasyIR platform and communicated with investorsby hotline and email nearly 700 times.
2023 Excellent Case ofthe Board of Directorsof Listed Companies
The Company strictly complied with theregulatory provisions for listed companies,enhanced its main responsibility, andstrengthened information disclosuremanagement, to effectively ensurethe truthfulness, accuracy, integrity,promptness, and fairness of itsinformation disclosure.
During the reporting period, the Companydisclosed 116 announcements, with zero errorsin information disclosure. For 5 consecutiveyears, we have been rated as Grade A in theinformation disclosure assessment, indicatingthat our excellent governance and standardizedoperation have been recognized by regulatoryauthorities. We also won the "2023 ExcellentCase of the Board of Directors of ListedCompanies" and "2023 Best Case of the O?ce ofthe Board of Directors of Listed Companies" inthe "2023 Best Practice of the Board of Directorsof Listed Companies" held by China Associationfor Public Companies.
Key Performance
Key Performance
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The Company also engaged in investor education and protection. We established Mango New Media Investor Education Base, the?rst new media investor education base in China. We also set up the Mango TV Investor Education Channel, which produces andbroadcasts investor education programs that young investors care about according to the actual needs of young investors in thenew era, to create their investor education base. Since its launch more than three years ago, the channel has gradually becomea popular mobile platform for investors to learn and understand the capital market, with professional investment courses, fastindustry information, and authoritative policy interpretation.
Shareholders Coming 2023
Case
The national ?nal of Shareholders Coming 2023, a large investor rights and interests knowledge competition, was jointlyheld by China Securities Investor Services Center, securities regulatory bureaus in Beijing, Zhejiang, Gansu, and Xinjiang,and Mango Excellent Media. As a listed state-owned media company, the Company has ful?lled its social responsibilitiesand hosted the national ?nals of Shareholders Coming for three consecutive years. By leveraging the potential energyof new media publicity, we further mobilized Mango's artiste and publicity resources to escort and build momentum forthe competition in 2023, thus contributing to the high-quality development of the capital market. At the competition,we intensi?ed the publicity of key information such as listing, issuance, and delisting under the registration-based IPOregime, focused on the major reform and important basic system in the capital market, and guided small and mediuminvestors to enhance their shareholder awareness and exercise their shareholder rights.
Shareholders Coming 2023
From Trials to Triumph, A Mini-Series on Investor EducationCaseOur new media investor education base produced From Trials to Triumph, the ?rst mini-series on investor education inChina, which deeply integrated investor education with new media and effectively enhanced the influence of investorprotection. The mini-series combines investor education with mini-series for the ?rst time, creating a new model for investor
From Trials to Triumph
Organizing Investor Communication through a Group Meeting of Mango and Its Friends
Case
The Company organized more than 100 investors and analysts to participate in the autumn promotion of Mango entitled"Far Ahead - Mango and Its Friends Group Meeting", and facilitated investor communication in respect of this promotion.This activity fully demonstrated the integration and vitality of the four platforms to investors. More than 2,000 partnersfrom various industries, such as brand owners, agents, and media, came from afar to witness Mango's new resources for2024 and explore marketing solutions together.
The cumulative viewership has exceeded
million.
"Registration System Reform""National Investor Insurance Day""Shareholders Coming""Prevention and Fight against Illegality"
Mango TV Investor Education Channel opened columnsand launched programs around the following topics:
Key Performance
education products and providing a new carrier forinvestor education and publicity. The mini-series alsocaters to the needs of young investors and marks a newattempt at investor education and publicity in the newera. In the form of costume drama, it conveys financialknowledge through stories and interprets the specific?nancial knowledge in the plot in an interesting style. Bydoing so, the virtual theory was explained by practicalcases and education was combined with entertainment.
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Special Training of EE-Media on Strengthening the Internal Audit TeamCaseThe process of identifying potential threats, problems, or adverse factors that may hurt business operations, reputation,?nancial status, or compliance in the internal environment of EE-Media can help the company to timely discover and dealwith possible risks, thus reducing potential losses. By identifying internal problems and improvement opportunities, EE-Media optimized its business performance and enhanced its e?ciency and competitiveness.
How to Identify Risks by EE-Media
Through updates on new regulations and observations on laws, Mango Excellent Media collects the latest laws and regulations,litigation cases, and industry news regularly, updates the multi-dimensional knowledge base for legal a?airs employees on time,and disseminates valuable legal information, to provide immediate support for the decision-making of business lines and theCompany. In terms of observations on laws, it strives to enhance the compliance of business departments through the originalinterpretation of laws and regulations by legal a?airs employees, typical cases and research of common problems, and improvethe theoretical standard of legal a?airs employees and broaden their insight into the industry through the analysis and research ofnew di?cult problems in the industry.
Legal Operation
Weekly Updates on RegulationsO?ine Training
Internal Control Organizational Structure of the Company
Our internal audit team participated in the special training held by the Group
In adherence to the risk-oriented principle, the Company recti?es and optimizes problems by adopting the approach of "overalldesign, step-by-step implementation, compliance first, and gradual improvement" promptly once they were found, andcontinuously updates and improves its existing internal control system according to its business development, to keep the internalcontrol compatible with its business.
Internal Control
Chairman as the ?rstresponsible person
Internal control leading team
Responsible for buildingand improving the internalcontrol system
Internal control working team
Responsible for theimplementation and optimizationof internal controlDepartment business personnel
Responsible for internal control &audit supervisionAudit supervision department
How to Identify Risks by EE-MediaRisk assessment:
Conduct acomprehensive riskassessment to identifyrisks related to ?nance,operation, law, andreputation, includingregular review ofprocesses and systems,to identify potentialproblems
Internal audit:
Examine the internalcontrol system of theCompany through anindependent auditprocess to identifypotential problems
Employee feedback:
Establish channels andencourage employeesto provide risk reportsand suggestions
Data analysis:
Check abnormalpatterns and trends byutilizing data analysistools and techniquesto identify potentialproblems
The Legal Department of the Company held
online and offline training
sessions for all of our employees
Key Performance
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Integrated Innovation
Mango Excellent Media has been adhering to technology for good and independent innovation. Technological innovationpromotes the implementation of patents, and the patent system promotes technological innovation. Technological innovation andintellectual property rights complement each other and incentivize innovation towards a wider range of applications. During thereporting period, the authorized invention patents obtained by Mango TV covered AI algorithms, mini-programs, network security,operation and maintenance, audio processing, and other technical ?elds.
Technological Innovation
By the end of the reporting period, the Company has applied for
patents
including
patents were authorizedPCT international patent applications
Since 2015, the Company has applied for
patents1,181
valid patents were grantedpatents were under the applicationPCT international patent applications
including
Among them, Mango Video Content Reality Enhancement System won the second prize in VR-AR Video Scene in the secondHigh-Tech Video Innovation and Application Competition hosted by the National Radio and Television Administration in2022 and the third prize in Hunan Innovation and Entrepreneurship Competition - Digital Creativity in 2022. The relevantpapers were included in "ACM MM 2021 Accepted Papers" by ACM (Association for Computing Machinery) in 2021.
Honors of Mango Video Content RealityEnhancement SystemContent Review System
The channel sales department of theadvertising marketing center shallconduct a preliminary examination ofthe content and form of commercialadvertisements by laws, regulations,and administrative rules, andcheck the authenticity, legality, andeffectiveness of the advertiser'sbusiness license, advertisingapproval documents, and othersupporting documents
The advertising operationdepartment and the integratedmarketing department of theadvertising marketing center shallconduct a second review on allkinds of qualifications, supportingmaterials, content, material creativity,sound, picture, size, and the landingpage of the advertisement, andsubmit it for the final judgmentafter passing the review
The review commissioner of thepublicity management center shallconduct a comprehensive reviewof the political direction, publicopinion orientation, and valueorientation of the advertisementto be published, and make a finaldecision on whether to publish theadvertisement
Advertising Material Review Standards
The Company has formulated strict advertising material review standards and stipulated that the content review system shall bestrictly implemented for the publication of advertisements. Advertisement examiners at all levels shall examine advertisements asper the review principle and standards within the scope of their division of responsibilities, and have the veto right to the proposedadvertisement. The review process has been recorded.
Compliance ofLegal Capacity
Correctness ofAdvertisement Orientation
Authenticity ofAdvertisement ContentsThe legal capacity, administrativepermit, citations, and othersupporting documents requiredby advertisers to publish Internetadvertisements shall be true,legal, and e?ective
The advertisement upholds thecorrect orientation, expressesideas healthily, conforms tothe development of socialistspiritual civilization, and carriesforward the fine traditionalChinese culture
The advertisement shall be trueand legal, without falseness,concealment, or exaggeratingthe effect of publicity. It shallnot contain any misleadinginformation and deceive ormislead consumers, and shallprominently and clearly expressthe information as required tobe clearly stated by laws andadministrative regulations
PreliminaryExamination
FinalEvaluation
Authorized Invention Patents :Dynamic 3D AdvertisementPlacement Method, Device, Electronic Device, and StorageMedium and A Print Advertisement Placement Methodand Device
Review
Key Performance
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AIGC HUB PlatformCase
Run for Time 2023
Case
In June 2023, the Mango TV Intelligent Algorithm Department o?cially released the AIGC HUB platform integrating the tripleAIGC capabilities of text, picture, and voice, marking a new era of AI o?ce for Mango TV. Our product technology team appliedit to the intelligent production of audio drama and produced the ?rst AI audio drama in the industry. Through the platform,narration can be automatically added to the TV drama to generate new audio content, which brings convenience to visuallyimpaired users and users with reading disabilities, contributes to the development of barrier-free TV, and demonstrates thesocial responsibility of Mango TV. In the capacity of digital employee "Mang Xiaozhi", the model of the Mangyan segmentanswers your questions on, among others, marketing copy generation and Xiaomang live-commerce copy generation. In the
In July 2023, Mango TV built an open metaverse world with digital and real scenarios interacted by integrating classicIP Run for Time 2023 based on 5G+ computing power, empowering the virtualization of production, digitization ofproduction, and experience immersion in the film and television industry and showing its innovation in technologyserving content. The interactive virtual production solution is a virtual content production platform that integrates severalindustry-leading technologies. In addition to smooth cloud rendering capability, it can quickly build high-precision digital
Run for Time 2023, an Interactive and Virtual Space Program
AIGC HUB Platform
Elderly-Oriented Certi?cation for Mango Big TV
AI Character-Based Dialogue Products
Case
Case
In March 2023, as evaluated by the China Academy of Information and Communications Technology of the Ministry ofIndustry and Information Technology, Mango Big TV (Desktop) (V6.0) met the requirements of relevant elderly-orientedstandards including the Main Points of General Elderly-Oriented Design Speci?cation for Mobile Internet Application(APP), and obtained the first evaluation certificate for the integrity of the elderly-oriented functions of Internetapplications in the large screen industry.
In July 2023, Mango TV launched the ?rst cross-dimensional interactive dialogue product based on IP characters, whichlinked the "anthropomorphic big model" with featured IP content, introduced the AI character of Young Blood Season2, and established an AI social system, tapping into the AI chat payment scenario. Based on the content training of ?lmand television dramas, and by combining the new technology of "anthropomorphic big model" with the content with
Elderly-Oriented Certi?cation
AI Character-Based Dialogue Project of YoungBlood Season 2
Mango's characteristics, Mango TV gives the characters and thestyle of speech to the insiders by introducing the characters inpopular dramas, and establishes an AI social system with thedrama as the center, to empower the interaction between IP andusers. This function can increase the activity and engagement ofexisting users while helping the platform expand new paymentmodes other than membership, improve the profitability ofepisodes, and increase pro?ts.
Mango Big TV is designed for the elderly around the three key points of "clear","understandable" and "easy to operate". The color of important elements onthe interface is collocated and adjusted, and warmer color is used to facilitatethe identi?cation of the elderly. In addition, Mango Big TV has developed a colorvision correction algorithm, which can help color vision disorders and color-weak users distinguish contents through the conversion and correction of theoriginal video screen color. With an in-depth insight into the needs of the elderlyin TV viewing experience, Mango Big TV has become more friendly to the elderlyin terms of system functions, hoping to enable the elderly to better integrate intosmart life and share the dividends of the digital era with smarter, more intimateand more humane services.
fourth Qingmang Program, MangXiaozhi took over the projectconsulting services and wonunanimous praise.
human models and digital interactive scenes,generate automatic actions, and is compatible withmainstream motion capture technology platforms.This is the first time that digital people and spaceproduction, motion capture, and interactive andvirtual technologies were comprehensively appliedto content creation in China. The pioneeringinteractive virtual community displays a digitalworld constructed by scientific and technologicalelements and reflects a wonderful integration ofculture and technology with creativity.
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The Company adheres to the purpose of protecting intellectual property rights and promoting cultural exchanges, and constantlystrengthens the protection of three-dimensional works, to maintain the integrity and diversity of its works and make e?orts for thehealthy development of the cultural industry.
Three-Dimensional Protection Network for Works
"IMGO" Intellectual Property WeekCaseIn April 2023, a series of activities were launched for the "IMGO" Intellectual Property Week, including "IP Masters"and "IP Secrets". Among them, "IP Competition" encouraged participants to learn intellectual property knowledge byanswering questions on intellectual property rights, improving the IP protection awareness of the public and employees,and preventing the occurrence of IP infringements.
IP CompetitionTrademark Cultivation Strategy
To standardize patent management, strengthen protection of patents and relatedintellectual property assets, promote technological innovation and scienti?c researchand development, and enhance core competitiveness, Mango Excellent Media hasformulated several policies such as Patent Management Measures, Patent RewardImplementation Rules, and IP Procurement and Script Development ManagementMeasures to promote the implementation of intellectual property strategy, recognizeinventors or designers for their contributions to technological or design innovations,and stimulate high-value patents.
Intellectual Property Protection
As a trademark-intensive enterprise, the Company has established a comprehensiveand three-dimensional trademark management and protection system. TheCompany strategically cultivates trademarks to enhance the overall brand value ofMango. The main brand and its derivatives can be promoted mutually to enhance thevalue of all brands. At present, the two trademarks of "Mango Excellent Media" and"Mango TV" have been selected for the "Key Trademark Protection List of Changsha",and Mango Excellent Media and Mango TV have won the title of "Key IntellectualProperty Protection Enterprise".
obtained approval for
trademarks,4,279
As of the end of the reportingperiod, the Company and itssubsidiaries have applied fora total of
trademarks,5,323
Key Performance
obtained approval for
trademarks
During the reporting period,the Company applied for
trademarks,
When initiating a project, trademarks shallbe applied to capture the potential high-quality market in advance
When producing content, the copyrightchain shall be strictly audited to ensurethat the elements involved in the workare of legal origin and clear ownership,thus clearing obstacles for the subsequentdevelopment of the industrial chain
After the work is completed, copyrightsshall be registered promptly to secureour rights
When broadcasting the content,real-time piracy monitoring shall becarried out to prevent piracy and otherinfringement behaviors and maximizethe protection of the legitimate rightsand interests of the Company
Determine two corebrand matrices, namely"Mango Series" and"Happigo Series",by hierarchical andclassi?ed managementof trademarks, withdi?erent protection andmanagement measuresdesigned for each levelof trademarks
Consolidate thelegal foundationof the "Mango"brand, regularlymonitor trademarkprotection, andcrack down oninfringement, toprevent the dilutionof the core brand
Incubate new derivativebrands based on businesslines, such as "XiaomangGirl" focusing on femaleskincare and beauty, and"Xiaomang Classmates"focusing on ?ne foodbased on the Internetplatforms of "MangoTV" and "XiaomangE-commerce"
had
trademarks
pending application,
EE-Media had more than
copyrighted1,773
songs with full
songs, including more thancopyrights
registered
software
work copyrights
copyrights, registered
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S3
S2
S1
S4
Data is classi?ed into levels S4, S3, S2, and S1 based on the sensitivity, importance, and protection requirements of data, as wellas the damage and impact of the leakage, loss, destruction, or illegal use of data on national security, social order, and public,corporate and user interests.
The Company has established a data security platform to standardize data security management from organizational construction,system assurance, data assets, data approval, management audit, partner management, education and training, reportingand complaints, emergency response, data lifecycle management, and compliance evaluation, ensuring a standardized andstreamlined work?ow of data security management. The building of the data security platform is divided into three stages, whichhave been completed and are being gradually advanced.
Data security strategy and data lifecyclemanagement under the data securitymodule, as well as asset management,process audit, cooperative projects,education and training, securitycompliance assessment, and life cycleunder the basic security module
Security incident emergency, complaints,and management audit under the datasecurity module
O?ce desk and system management
Hierarchical Data Protection
Golden Eagle Cartoon ?led a classi?edprotection of information security
Data Asset Management Structure of Mango TV
It's a vital part of the development of Internet platforms to protect users'data and privacy. The Company has devised certain systems such as theData Security Management Measures, the Mango TV Network SecurityManual, the Safe Broadcast and Network Security Emergency Plan, and theMango TV Data Security Emergency Response Plan, and established a robustinformation security structure and hierarchical data protection mechanismto e?ciently protect users' privacy and data security.
Information Security
Starting from management and leadership, Mango TV has established data asset management norms from top to bottom, developeda comprehensive standard system and scheduling process, and delegated relevant responsibilities to each department.Security Structure
Stage 1Stage 2Stage 3
Data decision maker
Data Asset Management
Committee
Leader of data assetmanagement; decisionmaker on major workcontent and direction ofdata asset management
Be responsible for arbitration in case of problems with a data-
related roleOperation and MaintenanceDepartment, DevelopmentDepartment, Test Department
Data producer
Be responsible for production safety during dataproduction; and ensure the safety of such processes as
data acquisition and transmission
Data Management DepartmentData asset manager
Be responsible for leading the formulation of data assetmanagement policies, standards, rules, and processes;coordinating disputes over accountability; in terms of dataasset security management, developing various data rulesand supervising the implementation thereof; workingout the overall data control process in the data assetmanagement platform; providing secure data developmentand query platforms as well as data interfacesBusiness departments such as dataoperation and data consumption
Data userBe responsible for safety
Department NameRoleResponsibilities
Data manager
Data Asset Management CommitteeData Management DepartmentOperation and Maintenance Department,Development Department, Test Department,and other business departments
In principle, it is prohibitedto open to the public andcan only be used underthis data service module,such as users' personalbiometric information, users'login password, paymentpassword, etc
After a security audit andnecessary security controlmeasures are taken, it can beaccessed or used in a smallrange, such as users' phonenumbers, email addresses,transaction records, and coreindicators of the Company
On the premise of meetingthe requirements of theorganization's informationsecurity managementsystem and personalinformation protection, itcan be accessed, used, andshared with others, such asprogram service data, aftertaking appropriate securitycontrol measures
On the premise of meetingthe requirements of theorganization's informationsecurity managementsystem and personalinformation protection, thedata independently disclosedby users, such as users'nicknames and profilepictures, can be disclosedwithin a certain scope
Three Stages of Building the Data Security Platform
Data provider
Data developer
Data consumer
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2023 Network Attack and Defense Drill in Hunan Province
CaseMango TV deeply practiced the concept of "Development, Security, and Operation (DevSecOps)" by introducingtechnologies, such as security situation awareness, automated security testing platform, sensitive informationmanagement platform, and commercial cryptography technology application, to improve the network securitytechnology system and strengthen platform security and operation capabilities. Through these e?orts, Mango TV wasawarded the Excellent Defense Unit at the 2023 Network Attack and Defense Drill in Hunan Province, and the ExcellentDefense Unit at the "Huxiang Cup" Network Security Emergency Drill in Hunan Province. Besides, Mango TV hasdeveloped end-to-end content tamper-proof capabilities to provide trustworthy content to end users.
Five Dimensions of the Data Security Audit
During the reporting period, the Company carried out a data security audit. The audit aims to protect our data assets from threats,such as core data leakage and data loss, ensure the continuity of our business, reduce the possible risks exposed to our business, andprovide strong support for our business departments.
Arrangements to Ensure Security
The Company carried outnetwork security trainingfor all employees
The Company carried outcontent security
spendingcovering more than
hours
employees
During the reporting period, the Company participated in the "Digital Security Escort" Action organized by HunanCommunications Administration. During the action, we inspectedsystems, reportedrisks, which have all been recti?ed, and inspecteditems undercategories
Five Dimensions of the
Data Security Audit
Check personnel safety awareness management, skill training, and professional ethics based on therequirements and needs for data security management of the Company, to judge the implementation ofpersonnel managementCheck whether the Company has set up a cross-department data security management team and its personin charge to implement data security governance and its strategic plans, and clarify the security managementresponsibilityCheck whether the Company has formulated and improved the data security management system and itsimplementationCheck whether the Company has implemented the requirements of classi?ed and hierarchical securitymanagement and supervision of data assets, carry out a security audit of the Company's data assets, andcomply with the national security compliance requirements for log managementCheck whether the Company has re?ned the system and speci?cation for interface security management, andensure the security of data transmission between interfaces by technical means
on site, among whichitems passed the inspection anditems partially met the standard;
training sessions
Key Performance
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Carrying Out the "Minors Protection Action" to Provide Warm Care for MinorsInvolved in LitigationCaseIn December 2023, Mango TV, together with the O?ce of Hunan Commissionfor the Protection of Minors, Hunan Youth Development Foundation,and Changsha Intermediate People's Court, jointly launched the "MinorsProtection Action" to attract social attention to the minors involved inlitigation. As a platform for escorting the healthy growth of minors, the actionaims to extend care to the minors involved in litigation, including the minorswho have been infringed and the minor children of victims, through ?nancialassistance and life support, and spare no e?ort to protect the healthy growthof minors sincerely. As an enterprise with a deep sense of social responsibility,Mango TV always cares about the healthy growth of minors and has signedthe "Minors Protection Action" Public Welfare Cooperation Agreement onsite. Mango TV hopes to give full play to the advantages and strength ofthe platform to provide all-around care and support for minors involved inlitigations so that they can feel the warmth and strength of society.
Signing Ceremony of the "MinorsProtection Action"
APPs like Mango TV and Maiji TV collect and use minors' personal information under the principles of "legitimate and necessary,informed consent, clear purpose, security guarantee, and use by law", and strictly ful?ll their obligations and responsibilities ofprotecting minors' personal information as stipulated by law.
The Company carried out the "Minors Protection Action" to provide warm care and support for minors involved in litigation whilegiving them necessary psychological counseling and emotional comfort. Besides, the Company endeavors to help teenagers growup positively and healthily through positive and interesting children's programs.
Launching Funny Games S7 to Inject Positive Energy into TeenagersCase
Funny Games is the ?rst funny game program for teenagers launched by GoldenEagle Cartoon in China. The program aims to strengthen teenagers' health andmake them compete in solidarity, which reflects the social responsibility andpositive advocacy of mainstream media. Funny Games S7 upgraded traditionalsports with imaginative "funny" elements. It added funny games while retainingsports competition, to create a sunny, upward, athletic, and healthy vibe. Byaligning teenagers' growth with positive social significance, the program alsohopes to have a subtle influence on teenagers through the spirit of sportscompetition. The derivative topics related to the program have attracted morethan 230 million readers.
Funny Games S7
Minors Protection Management Mechanism
Adhering to the concept of "working together to createa healthy Internet environment, enhance the sense ofresponsibility, and contribute to the establishment ofgood values for minors", Mango Excellent Media strivesto provide healthy and positive content for adolescentsthrough various measures such as product technology,content review, and content operation.
Improve applicationfunctions and contentsupervision mechanism
Strengthen the managementmechanism for parents andguardians of adolescents
By the Regulations for the Protection of Minors on the Network, the Company has formulated the Policy on the Protection ofMinors' Personal Information and launched the "Teenager Mode" on Mango TV, Maiji TV, and other apps to help guardians ensurethat the healthy and positive contents can be viewed by minors so that the Internet platform can better identify and protectminors.
Protection of Minors
Purposes of the "Teenager Mode"The content zone under the "Teenager Mode" containsonly video content suitable for minors, to preventminors from accessing online information that maya?ect or endanger their physical and mental health
Under the "Teenager Mode", minors are restricted inthe purchase, reward, and other operations within theAPP to prevent them from purchasing services beyondtheir payment ability
Under the "Teenager Mode", "time lock" ,and "disabletime" functions are designed to limit the duration andperiod of minors' continuous use of the APP, to keepminors physically and mentally healthy
Under the "Teenager Mode", minors are restricted inthe purchase, reward, and other operations within theAPP to prevent them from purchasing services beyondtheir payment ability
Unsuitable information segregation
Online payment ability and risk prevention forminors
Prevention of Internet Addiction
Protection of minors' personal information
GuardianFunction
Minors cannot perform operations other than the contents of minorsThe time lock is automatically enabled, with the default time of 30 minutesMaiji TV is not available from 22:00 pm every night to 6:00 am the next dayIf the duration of a single-use exceeds the trigger time, verification is required tocontinue the use
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Our ConceptMango Excellent Media is committed to establishing a harmonious relationship with users, employees,partners, industries, communities, and other stakeholders, assuming social responsibilities, andstrengthening communication and cooperation with all parties, to develop a benign interaction with allparties and promote the common sustainable development of the Company and society.
Society
Our Actions
? Harmonious Co-Existence? Talent Development? Community Investing
Our AchievementsSince its establishment, Mango Public Service Platform has released 76 public fundraising projects,obtained 35 registered public charity organizations, raised more donations of over RMB20.46 million, andattracted donors of over 84,000 person-times. We organized the Hunan Tourism Development Conferenceto support the high-quality development of Hunan's cultural and tourism industry by giving full playto its advantages in all media platforms and content production. We live streamed through MangoRevitalization Online Supermarket to support rural revitalization and help poverty-stricken areas becomebetter o?. Mango TV also jointly established such channels as "Hunan Smart Education" and "ChangshaStar Classroom" to popularize smart education.Relevant SDGs
6364
Community Investing
As a Party media and state-owned enterprise, Mango Excellent Media always puts social bene?ts ?rst, and actively undertakes socialresponsibility, mobilizing others for love and contribution, through actions such as making public service advertising, establishing publicservice platforms, promoting rural revitalization, participating in volunteer services, and showing concerns for vulnerable groups.
Mango Public Service PlatformMango Excellent Media empowers charitable organizations through "Internet Plus", building the Mango Public Service Platform,and establishing a safe, reliable, and convenient new channel for Internet charitable donations, to provide open, fair, andtransparent charitable fundraising information release services for charitable organizations across China. Meanwhile, the MangoPublic Service Platform released a promotional slogan, "Born with Love, Shine with Public Service", conveying the concept thateveryone is loving and kind, and encouraging each user to make their contribution to warmth and light to others.
Deep integration ofpublic service content
State-owned mainstreamnew media
Mango ecosystem
Key PerformanceSince its launch on December 15, 2021, the Mango Public Service Platform has released
Mango Public Service wasawarded as an "ExcellentPublic Service Brand Project"84,000person-times.
Scan the QR code towatch the promotionalvideo of the MangoPublic Service Platform
Making a Checklist of Public ServicesCase
"100 Must-do Things of Public Service" on the MangoPublic Service Platform
The Mango Public Service Platform calls on the public toparticipate in public services and send positive energyanytime and anywhere. A special checklist H5 for "100Must-do Things of Public Service" was launched, underwhich, by selecting public services of their interestin 2023, users could be generated a poster listing theselected public services of their own, encouraging users tomake their contribution to spread "goodness" and bringtogether their love to help others.
Mango Public Service Platform
3576public fundraising projects, obtained
registered public charityorganizations, raised general donations (including o?ine donations) of over RMB
20.46 million
, and attracted donors of over
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Themed Public Service Activity for the World Book DayPublic Service Activity to Catch Concern for Thalassemia Patients
With the World Thalassemia Day coming up, Mango PublicService Platform held a series of activities in collaborationwith many caring organizations and enterprises, aimingto actively promote the effective linkage betweenhospitals, families, and caring units through the power ofInternet+Public Service, enhance the public's awarenessof preventing and controlling thalassemia, and bringpractical help to a?ected families in need.
Proceeds from the audio anddigital collections are used directlyto support three public serviceprojects, "Light-Chasing PublicService Action", "Care for RuralChildren", and "Hunan Children'sDream", allowing rural andmigrant children to enjoy the rightto reading freedom, explore morepossibilities from reading, and seea broader world.
CaseCase
Themed Public Service Activity of"Book-style Life, Enjoy Reading"for the World Book Day
Supporting earthquake and disaster reliefCase
Mango Public Service Platform Organizing Collection andO?ering of Materials Worth RMB200 Million to Aid theGansu Earthquake
Appreciating
Books
Listening tobooks
Donating
Books
Collaborate with multiple hospitals to launchthree offline public service activities, including freeconsultations, blood donation, parent-child interaction,and distribution of love and condolence funds
Plan to launch a series of themed promotional activitieson "Helping Those with Thalassemia to Regain Smileand New Life", with key recommendations frommultiple important locations on the online platform,to further promote and popularize knowledge onthalassemia prevention and control
Carry out the activity with the theme of "Screening as theKey to Preventing and Controlling Thalassemia", duringwhich well-known domestic experts in China were invitedfor business training, further improving the network ofthalassemia prevention and control, and enhancingthe level of medical institutions to conduct screening,diagnosis, treatment, and management of thalassemia
Release the public fundraising project "DreamBuilding and Rebirthing for Those with Thalassemia",widely raising funds from the society to assist childrenwith thalassemia in recovery through transplantationWith the coming of World Book Day, the Mango Public Service Platform, jointly withChina South Publishing & Media Group, Hunan Broadcasting Hosting ResearchAssociation, Hunan Golden Eagle 955 Radio, and Hunan Literature and Art PublishingHouse, launched the themed public service activity of "Book-style Life, EnjoyReading" for World Book Day, inviting users to start their reading journey throughonline H5 fun interaction. With the interaction on reading, users can ?nd the originalintention of reading, explore the joy of reading, and also obtain audio and digitalcollections, while supporting happy reading for rural and migrant children.
Mango Public Service has launcheda solicitation activity around thetopic of "Searching for Book-style Life" on Weibo and WeChatcommunities, inviting users toshare their favorite books, booklists, or stories about reading inaudio, video, and text, amongother forms, during which, usersproviding sharing high-qualitycontent will have the opportunityto receive mysterious reading giftpackages given by China SouthPublishing & Media Group. Throughthe topic interactions, MangoPublic Service hopes to build adiverse and high-quality readingenvironment with netizens.
Users have the opportunity toobtain audio and digital collectionsand personalized Book Day postersby participating in interactions;besides, they can also obtainspeci?c audio and digital collectionsby participating in public fundraisingand donation projects.In December 2023, a 6.2 magnitude earthquake took placein Jishishan County, Linxia Prefecture, Gansu Province,causing significant casualties in Gansu and Qinghaiprovinces, as well as damage to some infrastructure suchas water, electricity, transportation, and communication.In response, Mango Public Service Platform urgentlymobilized the "Social Rescue Team Guarantee Plan" of theChinese Red Cross Foundation, raising funds to providesupport for social rescue forces and better protect the livesand health of people in disaster areas.
Mango TV donated RMB100,000 to the project "DreamBuilding and Rebirthing for Those with Thalassemia"
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Training on Traceability-based Live StreamingIn March 2023, Mango Revitalization Online Supermarket actively assisted the Zaogu Village Team of Hunan Radio andTelevision Administration, Muxikou Village Team of Hunan Radio and Television Administration, and Sanjiaoyan Village Team ofSupervisory Committee under Provincial Disciplinary Commission, during which, it provided free e-commerce live streamingCase
Live Streaming for Tracing the Origin of Morchella Mushroomat Mango Revitalization Online Supermarket
Live Streaming Month for Online-Based Purchase from AnhuaCaseDuring the "Double Twelfth" period, Happigo and Xiaomang E-Commerce planned and carried out the launching ceremonyof the live streaming month themed "Good Products from Origin · Online Purchase from Anhua" for Anhua County, andalso offered high-quality live streaming services and marketing strategies in the activities. Through this agricultural aid-oriented live streaming at Mango Revitalization Online Supermarket, and the joint creation of a variety show IP products,etc., Happigo and Xiaomang E-commerce provided strong support for the online sales of Anhua's characteristic products,among which the co-creation product "Happy Friends Tea" was launched with the help of the popular variety show HappyFriends, bringing a characteristic model of helping farmers in marketing.
Good Products from Origin · Online Purchase from AnhuaLetter of Thanks from the Propaganda Department of the
Anhua County Committee of the Communist Party of China
Donating to Public Service Undertakings for the Disabled
Case
Certificate of Donation byXiaomang E-commerce toHunan Disabled WelfareFoundation
Rural Revitalization
Mango Excellent Media continues its efforts to improve consumer assistance and social mobilization, intensifying thepromotion of agricultural and sideline products with special characteristics in poverty-stricken areas through vigorousimplementation of innovative models such as "public service advertising, programs+consumer assistance" and "short videos, livestreaming+consumer assistance", helping such area to become better o?.
Public Service Announcement of Hometown Goodies
Case
Mango TV E-Calendarof Hometown GoodiesRecommendations by Host
Mango TV delivered 7 public service advertisements of "Hometown Goodies Season 2"for free, covering Luxi Ponkan, Xupu Navel Orange, Shaoyang Tea Oil, Sangzhi White Tea,Anhua Black Tea, Yuanling Jietan Tea, and Mayang Rock Sugar Orange, with their broadcastarrangement matching with the seasons of agricultural products sales. The Company's artists,as promotion ambassadors and recommendation officers for Hunan's hometown goodies,appeared in the end credits of each such advertisement, promoting agricultural productswith their actions. Meanwhile, each agricultural product advertisement also displayed the QRcode of Mango Revitalization Online Supermarket, allowing viewers to directly scan the codeto make purchases while watching the advertisement, truly driving the sales of characteristicagricultural products and facilitating key areas in need to become prosperous.
training, construction of live streaming rooms, and guidanceon the commercialization of agricultural products for localfarmers and village officials, and also planned activitiessuch as tracing the origin of fresh morel mushrooms tohelp villagers master new sales skills and channels, andcontinuously optimize and improve the packaging andquality control of morel mushrooms through after-salesfeedback, gradually transforming rural revitalization workfrom investment-based support to earning-based guidance.
In December 2023, Xiaomang E-commerce donated materials with a value of overRMB240,000 to the Hunan Disabled Welfare Foundation for public service purposes,helping the disabled improve their lives while promoting social justice and equality.
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Public Service Action of "Poetry and Distance for Rural Teachers"
Mango's Educational Support Season for Public Service
With the coming of China Charity Day, the Mango Public Service Platform, Qixing Education Public Service Development
In collaboration with multiple charitable organizations and caring enterprises, the Mango Public Service Platformlaunched the activity of Mango"s Educational Support Season for Public Service under the theme of "CommunityInvesting", during which hosts and artists were also invited to join using their actions to pass positive energy. The
Case
Case
The Public Service Action of "Poetry and Distance forRural Teachers"
Mango's Educational Support Season for Public Serviceunder the theme of "Community Investing"
Six Major Educational Support Programs
主持人汪涵为"集爱三湘?公益助学"项目发声，呼吁社会关注残疾学子。
Wang Han as the host spoke upfor the project "Love for Hunan·Educational Support", callingon society to pay attention todisabled students
Leo Li and Luo Yutong spoke up forthe project "Love Changes Destiny",calling on university freshers indifficulties to work hard to realizetheir dreams of schooling
Sun Yue spoke up for theproject "Dream of Readingfor Girls in Distress", wishingevery girl could go to school
Wei Zhehao and He Juanas the hosts spoke up forthe project "I Want to Go toUniversity", encouragingstudents to chase their ideals
Ma Xuan and Gao Ge as the hostsspoke up for the project "SchoolingDream Building for Children inDistress", encouraging moredisadvantaged students to step outof the mountains and bravely pursuetheir dreams of schoolingWei Xun spoke out for the project"Teaching Plan for Rural EducationalSupport", calling on everyone toprotect the schooling dreams ofrural children
Mango Excellent Media gives full play to its platform advantages and responds to the propositions of the times with youthful andinnovative expressions. The Company has jointly established such channels as "Hunan Smart Education" and "Changsha StarClassroom" with the Education Department of Hunan Province and the Education Bureau of Changsha City, allowing teachers andstudents throughout the province to share smart education. Meanwhile, it has also joined hands with multiple caring enterprisesto carry out the "Poetry and Distance for Rural Teachers" public service action and the "Community Investing" school sponsorshipactivity, motivating outstanding rural teachers to stay in the countryside and protect the dreams of the students.
Creating the "Hunan Smart Education" Channel
In June 2023, the "Hunan Smart Education" Channel jointly created by the Education Department of Hunan Province and MangoTV was officially launched. This channel includes high-quality content such as synchronized teaching materials recorded byrenowned teachers and provincial-level resources developed and produced by the Education Department of Hunan Province,which, combined with fun online interactive activities for comprehensive practices, guides students to broaden their horizons andexpand their knowledge through a one-stop learning experience of "watching high-quality content, joining online interaction,participating in o?ine practice, and obtaining practical certi?cates".Based on Mango TV, and fully leveraging the advantages of IPTV in terms of strong credibility, wide coverage, stable access, andfast deployment, the "Hunan Smart Education" Channel turns family TVs into application terminals for the smart educationplatform, facilitating teachers and students, especially those in rural areas, to use platform resources for teaching and learning
Case
"Hunan Smart Education" Channel
Public Education
activities through home TVs. The channel has deepened theapplication of the national platform system, built a wide-areadigital education environment for families, further promotedthe quality and balanced development of compulsoryeducation, bridged the urban-rural digital education gap, andeffectively assisted in the implementation of the "double-reduction" policy, as a propeller for the improvement ande?ciency of home education.
Center, and Shimen County Education Foundation inHunan Province joined hands with caring enterprisesto carry out the public service and donation action of"Poetry and Distance for Rural Teachers". Accordingto the donation rules, for each donation of morethan RMB10, the project will receive 1 to 2 times theamount of such donation randomly given by the caringenterprises, which shows care and respect of society torural teachers, motivates excellent rural teachers to stayin the countryside, and also allows more rural studentsto enjoy high-quality educational resources.
activity focused on six public education programs,with assistance targets including fresh graduates whohave just entered university, girls in distress, disabledstudents, and inspirational students.From July to August 2023, the Platform, together withChangsha Window of the World, rolled out a one-montho?ine public service exhibition. Tourists can visit and clockin to learn about the stories behind the public serviceproject, and may also receive trophies by participatingin public service interactions. Through online and o?ineinteraction, love from society was gathered, helpingstudents ful?ll their dreams of schooling.
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In response to the issuance of the Several Measures to Promote the Revitalization of Culture and Tourism Industry in Hunan Province
by the Hunan Provincial Department of Culture and Tourism, Mango Excellent Media gives full play to its advantages in all mediaplatforms and content production, actively supporting the high-quality development of Hunan's cultural and tourism industry.
Hunan Tourism Development Conference
On September 16, the Opening Ceremony of the 2nd HunanTourism Development Conference and Cultural TourismIntroduction Event, undertaken by Mango TV, was held inChenzhou, presenting a cultural and artistic performanceintegrating landscape, humanities, and history to the globalaudience, greatly enhancing the popularity and reputationof Chenzhou's cultural tourism, and boosting the high-quality development of Hunan's culture and tourism.Centering on the theme of "Meet in Picturesque Chenzhou",and based on the landscape beauty, the opening ceremonyshowed the landscape, history, and humanities of Chenzhouwith brilliant cultural performances, whereby to promotethe brand of culture and tourism in Hunan. The openingceremony was broadcast live on Hunan TV and Mango TV,attracting viewers of more than 200 million, and rankedNo. 1 in real-time ratings of provincial TV stations on Huan.TV and Kuyun. More than 60 mainstream, provincial, andmunicipal new media including Xinhua News Agency,Peoples Network, CCTV.COM, China News Service, ChinaDaily, the o?cial micro-blog of the Ministry of Culture andTourism, and Hunan Daily, as well as over 200 accountsincluding Sina micro-blog, Tik Tok, WeChat Channel, andKuaishou joined the recommendations for the synchronizedlive broadcast, with the total Internet views exceeding100 million. Such topics as "The Opening Ceremony ofthe 2nd Hunan Tourism Development Conference", and"Meet in Hunan" recorded a circulation of more than 1.1billion, with 182 hot searches on the whole network. Over100 mainstream media and platforms, including People'sDaily, Xinhua News Agency, Guangming Daily, and ChinaYouth Daily, praised this opening ceremony as "Unfoldinga Colorful Culture and Tourism Scene in the Harmonybetween Human and Nature", the reports related to whichhad an online circulation of 1.86 billion. In addition to thewonderful opening ceremony on the evening of September16, a series of activities such as the Culture and TourismProject Observation and the 2023 Hunan Culture andTourism Industry Investment & Financing Meeting were alsoarranged during this conference from September 15 to 17.
Case
Culture-Tourism Integration
Allspark Music Festival
Happigo and EE-Media launched the "Allspark Music Festival", during which popular artists from the Company'sflagship variety shows were invited to join the performance, to continue to cultivate a new brand of Hunan cultureand tourism through special culture and tourism-themed activities, better meet the spiritual and cultural needs of thepeople of Hunan Province, attracting foreign tourists, and promoting the economic recovery of Changsha in tourism,transportation and accommodation, among others. As of the end of the reporting period, the Company has successfullyheld four sessions of the Allspark Music Festival, attracting a total of 150,000 person-times of people from both Changshaand other provinces such as Guangdong, Zhejiang, Jiangxi, and Guizhou. It has also recorded 4 hot searches across theentire network, with a total interaction volume of over 200 million for the topic, a discussion volume of over 100,000, andrelated video views of over 20 million.
Case
Allspark Music Festival jointly launched by Happigo and EE-Media
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Volunteers Participating in the Public Service Hiking Activity of "Following Lei Feng Road"
Lei Feng-inspired Volunteer Service Activity
As the Learn-from-Lei Feng Day was coming, 45 volunteers from the Company participated in the second public servicehiking activity of "Following Lei Feng Road" with a scale of 10,000 Lei Feng volunteers. They walked into Lei Feng'shometown, revisited Lei Feng's deeds, and retraced Lei Feng's footsteps, searching for the root of Lei Feng's spiritthrough hiking, and drawing strength from progress, who were selected into an excellent volunteer team in this activity.
In March 2023, Mango TV and the Youth League Committeeof Hunan Mobile Company jointly formed the "DynamicMango Youth Volunteer Team" to fully develop thespirit of Lei Feng. The volunteer team went deep intothe communication. Through on-site assistance, door-to-door service, and distribution of the hand-drawnoperation manual onWeChat Basic Functions &TV UsageInstructions, the team provided dedicated services for thecommunity residents, including teaching the elderly to usesmart devices, broadband maintenance and speed up, TVdebugging, mobile phone filming, heavy object handling,hair cutting and shaving, and door-to-door delivery of grain,oil, and rice to them, using their actions to solve problemsfor the masses.
Case
Case
Volunteers Participating in the Public Service Hiking Activity of "Following Lei Feng Road"
Lei Feng-inspired Volunteer Service Activity
Volunteer Activities
Mango Excellent Media actively advocates and encourages employees to participate in volunteer activities, providing support andresources to build a platform for employees to contribute love and realize their self-worth.
Volunteer Service Activity of "Sending Coolness to Sanitation Workers"In July 2023, the Golden Eagle Cartoon Maiji Volunteer Service Team originated the activity of "Sending Coolness toSanitation Workers". During the activity, the volunteer service team of several groups sent heatstroke prevention andcooling supplies and foods such as neck fans, sun protection caps, sour plum soups, and exquisitely prepared gifts tovarious sanitation workstations in the community, which let sanitation workers feel the care and warmth of society,while also driving attention and concern from all sectors of society for community sanitation workers and other outdoorworkers, thereby injecting greater forces to build a harmonious community.
Case
Golden Eagle Cartoon Maiji Volunteer Service Team
Charity Donation Activity of "Donate Used Clothes, Show Your Love"In April 2023, EE-Media organized a charity donationactivity "Donate Used Clothes, Show Your Love", attractingmany employees with over 90 kilograms of clean and tidyused clothes donated in a short period. Real-time charitydonations were made through the Public Service Platform.The proceeds were used to purchase necessary stationeryand sports equipment for children in disadvantaged areasof Dafang County, Bijie, Guizhou.
Case
Charity donation activity of "Donate Used Clothes, Show Your Love"
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Caring for Female EmployeesOn Women's Day, Mango TV gave fragrance gift bags to female employees and prepared nourishing silkie chicken soup,snow fungus, lotus seed and lily soup, and angelica egg for the beauty and energy of women in the employee canteen.In addition, Mango TV held a health lecture on traditional Chinese medicine, in which doctors from the First Hospital ofHunan University of Chinese Medicine were invited to provide health advice to female employees in terms of lifestyle,relevant examinations, and traditional Chinese medicine based on the characteristics of women in the news media, andalso o?er free health consultation and physical therapy services for female employees.
Case
Giving Fragrance Gift BagsHealth Lecture on Traditional Chinese Medicine
Care For Female
The female artists active in front of and behind the scenes have created many memorable works with sharp perspectives andunique expressions, making important contributions to Mango Excellent Media. The Company respects female employees and thevast female population, creating an inclusive work environment for women, and is committed to promoting gender equality andfemale empowerment.
Care fore Female
On Women's Day, the Mango Public Service Platform launched an AI painting interaction activity with the theme of
Case
Public service with the theme of "Painting Together for Her Strength"
"Girls Refueling Plan"Deliver physiological healthkits to women in distress in lessdeveloped areas, with relevantclasses provided to popularizephysiological hygiene knowledge,improving women's physiologicalhygiene status in such areas
"Gifts for Genius Mothers of Art"Create a support system for thewhole industry chain coveringcommunication, marketing,design, channels, services, etc.,by integrating fashion elementsinto ancient non-heritage crafts,to bring low-income craftswomento improve their living conditions,enhancing their family and socialstatus, while helping make a newgeneration of non-heritage cultureto drive rural revitalization withfemale power.
"Treatment Fund for Women andChildren in Di?culties"Provide children and women indifficulties with professional, quick,and e?ective relief services in variousaspects, such as medical consultation,disease treatment, and funding formedical treatment, to ensure they will
not be deprived of medical treatmentdue to lack of funds
"No Domestic Violence"Render psychological andlegal services to those in needof help for domestic violence,providing counseling, guidance,psychological counseling, and legalaid services for victims accordingto their needs upon assessmentsof them as to psychology, demand,and safety
Female Themed Public Service Projects
"Painting Together for Her Strength", to support fourfemale-themed public service projects, including"Gifts for Genius Mothers of Art" of the China Women'sDevelopment Foundation, "Girls Refueling Plan" of theChina Social Welfare Foundation, and "Treatment Fundfor Women and Children in Di?culties" of the ChangshaCharity Foundation. This activity, in which limiteddigital collections for Mango Charity · Women's Daywere presented to donors, helped vulnerable womenrealize their dreams and o?ered them a more warm andpowerful Women's Day.
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The Company knows well the important role of public serviceadvertising in conveying positive energy, enhancing publicawareness, and driving social progress. In light of social hottopics and public needs, targeting its core audience, GoldenEagle Cartoon has created a series of self-made public serviceadvertising works with profound in?uence under the directionof promoting socialist core values, with the content focusingon multiple themes such as Chinese culture, youth growth,and environmental protection, helping the youth audienceto grow up healthy and happily. Meanwhile, the Companyclosely follows the requirements of the National Radioand Television Administration, broadcasting public serviceadvertisements covering such topics as honest administration,rural revitalization, safety education, diligence and thrift,environmental protection, legal system, civilization, and health,to spread the main theme of the times, showcasing newsocial civilization trends, and providing strong public opinionguidance for promoting and practicing socialist core values.
During the reporting periodGolden Eagle Cartoon has produced a total of
public service advertisements
forseconds
Running public service advertisements for over
minutes10,000
Key Performance
Golden Eagle Cartoon's self-made publicservice advertising
Public Service Advertising Helping Girls in Distress Realize Their Dreams
"Purple Tulip"Public Service Plan
The public service promotional video 100 Marathons, jointly produced by the Propaganda Department of the All-ChinaWomen's Federation, the China Children and Teenagers' Fund, Hunan TV, Mango TV, the Ride The Wind 2023 programteam, and the Mango Public Service Platform, was broadcast on both Hunan TV and Mango TV platforms. The video aims toshowcase the spiritual qualities of girls in the new era who are constantly striving for self-improvement, pursuing goodness,and chasing beauty, to guide the public to care for girls in distress and participate in public services within their reach.
EE-Media's artists, SU Mengdi, and 1EqualFive members ZHANGZixian, CHEN Zewen, SHI Rui, and LI Zeyi, as public serviceadvocates for the event of "Bring Warmth in Winter and Care forWomen", participated in the "Purple Tulip" Public Service Planto bring care and comfort to the female community.
Case
Case
Public Service Promotional Video "100 Marathons"
"Purple Tulip" Public Service Plan
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Harmonious Co-ExistenceQuality Services
Mango TV grants its members exclusiverights to nearly 100 video contentthroughout the year and leads the industryin terms of content scarcity, uniqueness,and satisfaction. It has a comprehensivemembership system comprising 40 rightsand 300 bene?ts.
Meet Yourself O?ine Team BuildingCase
When the TV drama Meet Yourself was on the air, Mango TV held a series of thematic activities for the members followingthe TV drama, created an immersive online and offline binge-watch atmosphere, and invited 8 Mango TV members toparticipate in the offline team-building. This activity was hosted by Mango TV, which contracted the airfare and hotelexpenses of member users, and organized members to clock in and take photos of the room where Xu Hongdou lived andthe courtyard where they met, taste the special drinks and snacks in support of Yunnan's rural revitalization, and feel thecomfortable and heartwarming life delivered by the drama in every corner of the courtyard with the same style as that in thedrama. In addition, Mango TV provided a 12% discount on all Mango TV members who visit and clock in the courtyard.
Upgrade of Membership Bene?ts in 2023
Meet Yourself O?ine Team Building of Mango TV MembersImpressions of Mango TV MembersParticipating in the O?ine Team Building
Upgrade of Membership Bene?ts
Honors
The public service advertisement "Grandma's Snapshot in Plan" won the ThirdCategory Support Award for Provincial-level Television in the 2023 Hunan ProvinceRadio and Television Public Service Advertising Competition.
The cartoon image of "Maiji" was selected by the China Animation Association as a "China Animation Star of Public Interest" in 2023.
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Adhering to the quality management concept of customer-oriented, quality-?rst, and continuous improvement, Mango Excellent Mediaand its subsidiaries have established quality management systems including Rules for Settlement of Disputes Over Commodity QualityIssues, and incorporated product quality into all levels and business processes of the platform, including key commodity procurementand warehousing, and product quality impact evaluation. By integrating all links, we can manage product quality comprehensively.
Carrying Out a Special Inspection on Cosmetics to Regulate the Labels of CosmeticsCase
Xiaomang E-commerce carried out a special inspection on cosmetics violations. Xiaomang E-commerce organized atraining session about laws and regulations on cosmetics for relevant business departments, requiring 100% review ofcosmetics ?ling certi?cates, inspection reports, and production licenses of production factories when cosmetics were puton the shelves, and promoted the optimization of relevant system functions simultaneously. Through this special action,the Company clarified the cosmetics quality management structure and its main responsibility for ensuring safety,standardized the labels of cosmetics when beauty-care products were put on the shelves, and protected the legitimaterights and interests of consumers.
Special Inspection on Cosmetics Conducted by Xiaomang E-commerce
Product Quality Management
Mango Excellent Media is committed to improving user experience, strictly observes the Customer Service Standards andSpecifications and the User Complaint Response System, and quickly responds to and resolves users' problems through astandardized and professional service mechanism, to protect the rights and interests of users. In addition, the Company regularlyanalyzes and summarizes complaints, draws lessons from them, optimizes improvement countermeasures, and re?nes work andservice strategies, aiming to enhance users' satisfaction.
Safeguard of User Experience
O?cialPlatform
ExternalPlatforms
ComplaintReportingChannelsO?cial OnlineCustomer ServiceO?cial Hotline
Public Complaints and ProposalsAdministrationCyberspace Administration of ChinaAlipay 12315Weibo WeChatMinistry of Industry andInformation TechnologyXiaohongshuhttps://tousu.sina.com.cn/
Support TeamCall Team
Supervise the business process and servicequality of the call team, and assist in dealingwith the upgraded customer complaints thatcannot be handled by the call teamHandle or feedback on users' problemsthrough the call system and online system
Performance Customer Service Skills TrainingIn October 2023, Xiaomang E-commerce engaged senior customer service experts to carry out the training course entitledCustomer Complaint Analysis and Communication Skills Extraction for front-line customer services to solve their problemsand comprehensively enhance their professional skills and service quality. With all front-line customer service personnelCase
Performance Customer Service Skills Training
attending, the training provided them with solutions tocommon and di?cult problems. Xiaomang E-commercealso prepared training materials on enhancing first-line customer service skills in the form of video, audio,summary, and others.
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Enhancing After-Sales Services to Solve Consumers' ProblemsCase
In June 2023, Happigo received a message for help from a consumer who was older and could not go out with a leginjury. As the consumer was required to handle the return by mail within the speci?ed time limit, the consumer was veryanxious due to the time limit requirement. After receiving the feedback, the customer complaints o?cer immediatelycalled the consumer back, patiently pacified his/her emotions, provided door-based pickup service for him/her, andtimely replied about the order distribution status and return/refund information to him/her. By doing so, the customercomplaints o?cer e?ectively solved the consumer's problem and was well-received by the consumer.
”
”
I am very excited to share with you a thing that moves me and makes me grateful. I hereby
express my sincere gratitude for your e?orts in employees'quality education and skills training.
Thanks to these e?orts, you can cultivate several talents and harvest huge popularity and big
praise from customers!Praise from a Consumer
Re?ning Products to Enhance User ExperienceCase
Before Re?nement
The old massage chair of Happigo was equipped with a ?xed massage head, which cannot be adjusted according to theuser's body shape and makes it di?cult to ?nd accurate acupoints, resulting in poor user experience. Happigo listened tothe feedback of users and developed a sectional massage chair with an L-shaped track and a mobile massage head. As theL-shaped track ?ts the curve of the human back and hip, and the massage head can freely move on the track, people withany body shape can ?nd their force point and relax their bodies. Therefore, this product has been widely praised by users.
After Re?nement
Mango Excellent Media always attaches great importance to supply chainmanagement and is committed to building a safe and reliable supply chainstructure by transparent procurement and due diligence to promote friendlycooperation with suppliers and achieve win-win results. The Companystrictly abides by the procurement requirements of "honesty, integrity andtransparency", and implements theRules for Implementation of BiddingProcurement,the Rules for Administration of Non-bidding Procurement, andother rules and regulations in light of its actual business operation, ensure thatthe principles of legality, openness, justice, fairness, and e?ciency are followedin all aspects encompassing publishing bidding process, bid opening, bidevaluation, and complaint handling. All relevant departments of the Company
During the reporting period, theCompany signed theAnti-CommercialBribery Agreementwithits suppliers.ALL
Key Performance
Suppliers Management
Supply Chain Management
After Supplier AccessBefore Supplier Access
The Company conducts quality spot checks from timeto time and visits suppliers regularly to help suppliersimprove and upgrade product quality, and become itsstable and core suppliers.The Company continuously follows up on andsupervises the improvement of suppliers to ensure thee?ective implementation of improvement measures.The Company conducts periodic dynamic evaluationsand audits on suppliers to ensure that their qualityassurance capabilities and supply stability arecontinuously improved. Suppliers who refuse to rectifyduring the audit will be replaced to maintain the soundecology of platform suppliers.
The Company inspects suppliers in advance tocomprehensively understand their productionmanagement, supply capacity, quality management,and performance capacity.In addition to routine inspection, the Companyalso learns about suppliers' environmental policies,social responsibility initiatives, etc., to ensure thatsuppliers and the Company share the same valuesand sustainability goals.
participate in bidding under the guidance of "separation of functions, cross-review, centralized review, and approval by leaders".Meanwhile, the Company actively accepts the supervision of suppliers and customers, to e?ectively prevent commercial bribery inprocurement activities and safeguard the interests of all parties.To ensure the stability of the supply chain, the Company shares risk with suppliers through purchase-one-prepare-one, spot + pre-sale, and other modes, and both parties share warehousing and logistics costs and inventory pressure. When purchasing goods,the Company ?exibly adjusts its purchase plan according to the changing trend of demand, to realize the ?exible supply chainmanagement from demand to production capacity, and ensure uni?ed quality and timely delivery.
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Developing Products in Cooperation with SuppliersDuring the reporting period, Golden Eagle Cartoon developed and marketed four products, i.e. Maiji table lamps, Maijijump ropes, Maiji ergonomic school bags for kids, and Maiji tuition bags for students, in cooperation with suppliers toensure the compliance of our products with the requirements of national and industrial standards and the productquality and safety.
Comply with thenational standardsRequest in CommonUse of Security forStudent's Articles andSchoolbags
Case
Comply with the nationalstandardSports Equipment andPlayground for Middle School &Primary School- Part 20: JumpRope, in terms of the industrystandards on jump ropes
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iji
tuition
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Maiji
table
lamps
Maiji
smart
jump
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Comply with the nationalstandardsPerformanceRequirements for Table Lampsfor Paper Task, LuminairePerformance - Part 2-1:
Particular Requirements for LEDLuminaire and LED Modules forGeneral Lighting - PerformanceRequirements, in terms of theindustry standards on lamps
Supplier Training
During the 618 Shopping Festival in 2023, Xiaomang E-commerce carried out live-stream training and offline coursesfor major suppliers to help them fully understand the operation points through the key points and case analysis of thedelivery and after-sales service modules. The training covered nearly 100 merchants joining the 618 Shopping Festivaland key merchants, with a coverage rate of 100% for key merchants. It reduced supply risks and protected customerexperience during the 618 Shopping Festival.
Case
Helping a Supplier Improve Its Production Line
The factory of the garment and footwear supplier to Xiaomang E-commerce'sself-operated brand No. 1 encountered some problems in production efficiencyand product quality. Facing such problems, Xiaomang E-commerce proactivelycommunicated with the supplier and reached an agreement on production targetsand optimization strategies. Then the Company sent a special team to assist in theimprovement of the production line. After the improvement, the quali?cation rateof finished products and production efficiency increased by 20%, the order wasdelivered as scheduled, and user satisfaction was also enhanced.
Case
No. 1, Xiaomang E-commerce'sSelf-Operated Brand
Measures toImprove theProduction Line
Collect, analyze, and optimize productionand quality data generated by processproduction on-site and by remote means, toreduce unnecessary and wrong operations onthe production line and improve productione?ciency and quality
Data Visualization Analysis
Analyze users' comments and feedback onproduct quality, design, service, and otheraspects, feedback on users' real feelings anddemands for products to the factory, anddetermine the optimization direction andspecific plan in supply chain management,production process, and other aspects incollaboration with the factory, to improveproduct quality and user satisfaction, andenhance brand competitiveness
User Feedback Analysis
Provide training on skills and quality controlstandards for production workers at thefactory, so that they can better implementnew production processes and requirements,and master new production skills
Standardization of Production Quality
Establish a quality control system to controlthe quality of the whole process from rawmaterials selection to production processcontrol and ?nished product inspection
Systematization of Production
Quality Management
During the reporting period, Happigo conducted a quality inspection onomnichannel goods provided by suppliers through anonymous sampling inspection,sampling inspection in the warehouse, and third-party inspection, with a total of 7,718products sampled throughout the year. Depending on the severity of unqualifiedgoods, Happigo permanently removed them from the shelves removed them forrecti?cation, or re-put them on the shelves after passing the inspection to ensure thequality of the goods for sale and the rights and interests of members.
During the reporting period,Happigo recorded a customercomplaint rate of 0.08% for itsproduct quality, down 0.01%year-on-year compared to 2022.
Inspecting the Product Quality of Suppliers on a Sample Basis
Case
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Mango Excellent Media is committed to inspiring youth culture, guiding teenagers to establish correct values, delivering positiveenergy through well-planned programs and activities with its advantage, and encouraging young people to pursue their dreams.
Malanshan Mango Festival × Inde?nite Graduation Ceremony
In July 2023, Mango TV hostedthe Malanshan Mango Festival ×Indefinite Graduation Ceremony,which was broadcast live around theworld. The party invites graduatesfrom the Chinese mainland,Taiwan, Hong Kong, and Macao tosing graduation songs expressingtheir vision and dreams with theoutstanding young artists, to wishthe young people to strive hard in thefuture and create a better tomorrow.
Case
Malanshan Mango Festival × Inde?nite Graduation Ceremony
Nature Youth
National Supplier ConferenceIn March 2023, Happigo held the 2023 National Supplier Conference. 135 suppliers from all over the country participatedin the conference, and dozens of supplier representatives reached strategic cooperation with Happigo on-site. Happigoalso commended the excellent suppliers it cooperated within 2022 and presented 26 suppliers with awards such as"Best Collaboration", "Best Original", "Golden Quality", "Emerging Cooperation", "Golden Performance", and "StrategicCooperation", respectively.
Case
Youth π Plan, A Music Competition Variety ShowIn May 2023, Mango TV launched Youth π Plan, a music competition variety showjointly created by young people. This show adheres to the original intention ofsupporting, exploring, and leading youth culture, and aims to attract public attentionto the new generation of young people in the name of music and demonstrate agroup of young people who are vigorous, innovative, enterprising, inspirational,and brave. As the program was on the air, the production team, together with YouthHunan and Weibo, jointly launched the topic solicitation activity # Infinite YouthPower #, where netizens were invited to recommend "powerful youth" and pass on"powerful stories", to further radiate the energy of youth.
Case
Liang Xiaosheng, a famous writer,expressed his expectations foryoung people in the Youth π Plan
Self-made Animation Mango Pups ? Earth Intern
In July 2023, Mango TV launched its ?rst self-made animation IP named Mango Pups? Earth Intern with brand image as the protagonist. The animation interprets the workstory from a unique perspective around the workplace experience of Mango Pupsand focuses on the growth of the young generation through topics closely related todaily life, fully exercising the role of the platform in leading users' positive values.
Case
Mango Pups ? Earth Intern
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"Power of Faith" Youth Speech Competition for the National Radio and Television Industry
In June 2023, the final of the first "Power of Faith" Youth Speech Competition for the National Radio and TelevisionIndustry organized by Mango TV was successfully concluded. Ten young people from all over the country told the storiesof people around them seeking, pursuing, and realizing their dreams in combination with their actual work and personalexperience, showing the self-consciousness of the people in the industry to keep their original mission ?rmly in mind,strengthen their ideals and beliefs, and practice the purpose of the Party, and inspiring the passion of young people toinherit the revolutionary tradition, build the faith, and forge ahead.
Case
"Power of Faith" Youth Speech Competition for the National Radio and Television Industry
"Malanshan Cup" International Audio and Video Algorithm CompetitionIn September 2023, the fourth "Malanshan Cup" International Audio and Video Algorithm Competition was successfullyheld. A record 23,000 teams entered the competition, more than ?ve times the total of the previous three sessions. Thecompetition not only specially set up fun programming activities for teenagers, attracting more than 19,000 teenagersto join in, but also strived to attract top technical talents at home and abroad through the new competition system andhigh-quality proposition. The innovative topics IVW (invisible watermark) and LTV (LifeTime Value) have been included inACM MM2023 and IJCAI2023 respectively. Over the past four years, the "Malanshan Cup" International Audio and VideoAlgorithm Competition has yielded fruitful results, with much progress having been made in audio and video algorithmtechnology. Standing at the new starting point, the Algorithm Competition will continue to play the role of building aprofessional and technical exchange platform selecting outstanding algorithm talents, and working hard towards a world-class competition in the audio and video algorithm.
Case
"Malanshan Cup" Algorithm Competition
As an industry leader, Mango Excellent Media has been committed to promoting the healthy development of the industry. TheCompany proactively holds and participates in exchange exhibitions and constantly strengthens communication with otherenterprises in the industry, to understand the latest industry and market trends and contribute to the development of the industry.
Industry Leadership
Holding China Internet Audio & Video Convention to Discuss Industry DevelopmentIn March 2023, the 10th China Internet Audio & Video Convention was held with the theme of "New Journey, Start Again".It focused on the frontier of industry development, discussed key issues, and made professional exchanges on the newCase
Outstanding Internet Audiovisual Works of the NationalRadio and Television Administration in 2022
Industry Exchange
mode, content, culture, business, and pattern of internetaudiovisual development. It also held a ceremony to publishthe outstanding internet audiovisual works of the NationalRadio and Television Administration in 2022. Mango TVhas created numerous programs by use of its platform andecological advantage, among which The Past Decade, ThePast Decade ? Light Chaser, The Past Decade ? To the Future,and In?nity and Beyond were awarded as special programs.This fully demonstrated our responsibility and commitmentto promote mainstream values and mainstream mediaresponsibilities, as well as the recognition from all walks oflife in the industry.
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Holding an Industry Exchange to Explore Global Cooperation Opportunities
articipating in the Straits Forum to Strengthen Cross-Strait Exchanges
In May 2023, Mango TV and Huawei Cloud jointly held the "Global Media and Entertainment Industry CXO & Mango TVIndustry Exchange". Executives from more than 20 countries, including Brazil, Argentina, Chile, Peru, Colombia, theUnited Arab Emirates, and Saudi Arabia, had in-depth exchanges with Mango TV on media content production, mediatechnology innovation, user operation, and innovative business development. Through this exchange, Mango TV hasestablished a mutual exchange mechanism with global media and entertainment industry partners, which presents anopportunity for the media and entertainment industry to carry out global cooperation.
In June 2023, the 15th Straits Forum was held in Xiamen. As an excellent television carrying the mission of culturalexchanges with music, In?nity and Beyond 2023 produced by Mango TV was invited to participate in the Sharing Sessionof Cross-Strait New Media Sharing Forum and the Promotion Party of Key Projects on Film and Television. The major
Case
Case
Industry Exchange
The major production team of In?nity and Beyond 2023attended the symposium themed "Cultural Heritage inChinese Film and Television Music"
2023 China Mobile Worldwide Partner ConferenceIn October 2023, Mango Excellent Media participated in the 2023 China Mobile Worldwide Partner Conference. Inaddition to introducing the integration mechanism and content achievements of Hunan Satellite TV and Mango TV,Mango Excellent Media highlighted the achievements it has made through in-depth cooperation with China Mobile, suchas M-Zone Mango Card, Mango TV&MIGU Video content cooperation, large-screen content aggregation, and one-clickdistribution system. In response to the theme of the conference, Mango Excellent Media also exhibited its latest digitaland smart products and experience, which are closely related to the actual business scenarios of the content industry.For example, Mango TV created Run for Time 2023 integrating classic IPs based on 5G+ computing power, which builtan open metaverse world with digital and real scenarios interacted based on 5G+ network, cloud rendering, and othertechnologies, empowering the virtualization of production, digitization of production and experience immersion in the?lm and television industry and showing Mango TV's innovation in technology serving content.
Case
2023 China Mobile Worldwide Partner Conference
production team of the program attended the sub-forumand participated in the symposium themed "CulturalHeritage in Chinese Film and Television Music", sharingtheir original aspiration of creation and discussing thesignificance of music heritage and cultural exchangeof cross-strait youth. This forum not only serves as anopportunity for cross-strait youth engaged in the filmand television industry to exchange ideas but alsodemonstrates the sense of mission and responsibility ofthe Hunan Army in the TV drama.
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Key Performance Collaborating with Intelligent Terminal Manufacturers to Build a Large-screen High-definition Industry
Linking with CarPlay to Embark on a Music Journey
Mango TV's large screen APK, in collaboration with multiple intelligent terminal manufacturers such as Xiaomi, Hisense,TCL, and Coocaa, has covered all terminal brands in the Chinese market, with a cumulative activation level of 407million, ?rmly ranking in the ?rst tier of OTT content platforms. Mango TV opened up a new content landscape, andembraced a diverse video ecosystem, continuously outputting high-quality short and long video content from varietyshows and TV dramas to provide hundreds of millions of families with a stable, healthy, and high-quality large-screen
Mango TV has linked with CarPlay to create an immersive in-vehicle music space.As the ?rst video platform in the industry to support CarPlay, Mango TV creates atravel audio feast for users with massive IP audio sources and high-quality supersound, perfecting the users' travel experience.
Case
Case
Large Screen Intelligent Terminal of Mango TV
Mango TV Linking CarPlay
Industry Cooperation
Talent Development
Mango Excellent Media has established a fair and open talent introduction mechanismand continuously upgraded its employee development system of brand in?uence that is inline with its "Nature Youth" culture and combines its strategic business, to keep attractingand cultivating talents. Constant e?orts have been made to further improve systems andmechanisms, e?ectively protect the rights and interests of employees, enhance employeewelfare, implement the accountability mechanism for work safety, show humanity, andcontinuously enhance employees' sense of gain, belonging, and happiness.Employee Employment
Mango Excellent Media closely follows compliant recruitment and strictly abides by Labor Lawof the People's Republic of China, the Contract Law of the People's Republic of China and otherlaws and regulations, prohibiting employment of child labor, ensuring equal pay for equalwork among men and women, and protecting the legitimate rights and interests of femaleemployees, to create a diverse, fair and impartial work environment for employees' freedom anddignity, and protect all employees from discrimination for religion, gender, age and disability, etc.Meanwhile, the Company has formulated internal rules such as the Measures for Administrationof Employment Contracts to establish legal, compliant, and equal labor relations withemployees, and form a code of conduct for them.
100%
As of the end of the reporting period,
for the employees of the Company
and its subsidiaries, the employment
contract signing coverage rate was
and the social insurance
coverage rate was
100%
Employee Composition in 2023
Female: 2,448
Production: 1,517Technology: 774Administration: 265
Male: 1,949
Sales: 1,694Finance: 147
51 and above: 7031 to 40: 2,232
41 to 50: 37030 and below: 1,725
Doctoral degree: 6Bachelor's degree: 3,035
Master's degree: 611College degree and below: 745
56%
35%6%
2%
0.1%
8%
14%
51%
69%
39%
16.9%
44%
39%18%3%
Bygender
By age
Byprofession
Byeducational
level
viewing environment. Meanwhile, Mango's large screenhigh-quality audio-visual product, "Wonderland",provides a more high-definition and ultimate audio-visual experience to users of 4K/8K TVs. All of thesehelp to develop the large screen Ultra High-De?nition(UHD) industry.
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"Employee Anonymous Sharing Space" Questionnaire Survey
CaseIn November 2023, Xiaomang E-commerce conducted an "Employee Anonymous Sharing Space" questionnaire surveyactivity, which, using a completely anonymous approach, provided a communication channel for all employees tospeak freely in the form of a tree hole. This channel enables employees to confide in various internal problems ordi?culties they encounter in their work, or o?er valuable suggestions to the Company, e?ectively broadening the waysfor employees to democratically communicate with the Company.
Training Development
Mango Excellent Media has made available three channels for employee career development, namely "management,professionalism, and support", to align employees' personal career goals with the Company's needs and strategic developmentdirection, thereby bringing win-win results for both enterprise and employee developments, with employees better realizing theirself-worth. Meanwhile, the Company has established an internal rotation mechanism whereby to enable employees to choosecareer development paths such as inter-company transfers, inter-departmental transfers, professional promotion, and internalcompetition, actively creating conditions to help employees achieve their personal career development goals.Based on the Company's strategic planning and business development, and relying on the employee training managementsystem, the online learning platforms and resources, and the internal teacher pool, Mango Excellent Media has formed a trainingsystem that covers the entire growth cycle of employees and all business lines of the Company, with four categories of trainingprovided, laying a solid foundation for the growth and development of the employees.
General SkillsTraining
All employees
Regularly conduct training of "Mango Skills Booster",covering PPT, Excel, document writing, workplacecommunication and expression, data thinking, businessetiquette, image management, etc., to improve the worke?ciency and competitiveness of the Company andemployees, and help employees better adapt to theworkplace environment
EmployeetrainingmanagementsystemOnlinelearningplatforms andresourcesInternalteacher pool
BusinessTraining
All employees
Provide training on industry trends, market dynamics,and business processes by internal and external courseinstructors that match di?erent areas such as content,product, technology, operation, market, business, andfunction, to enable employees to comprehensivelymaster the required professional knowledge andpractical skills
TalentDevelopmentTraining
New employeesand interns
Organize training such as"Mango Lesson 1" and "MangoFun Training Camp" to quickly transform "newcomers"intoreserve talents that meet the Company's strategicdevelopment needs and identify with Mango's culturalvalue in terms of enterprise development, businessplanning, and general systems, etc.Outstandingprofessional talents
Plan training sessions such as "Internal Trainer Classroom/Sharing Meeting" and "Happy Youngsters" to develop anddisseminate the experience of professional talentsMiddle andgrassrootsmanagers
Plan "Management Training"and other projects toenhance the leadership, innovation, strategic thinking,and other qualities of managers through managementevaluation, course learning, and experiencedevelopment, further improving the construction ofmanagement teamsQuali?cationCerti?cationTraining
Some key positions
Actively organize employees to participate in furthereducation required by relevant departments and ensuremore than 90% of them are awarded quali?cation certi?catesto enhance their work norms and business abilities
Career Development
Training System
Adhering to the basic "people-oriented" principle, the Company has made available various communication channels, andtaken many other measures to legally safeguard and e?ectively protect the legitimate rights and interests of employees, enablingemployees to be truly involved in boosting the Company's development.
Talent Training System
Training CategoryTraining ContentTraining ReferenceTargeted Participants
Play an active role in linkup and liaison,communicating with various employees to keeppace with their dynamic developmentFocus on the issues and difficulties faced byemployees, coordinating resources from all aspectsto help employees e?ectively solve problems
Comprehensively implement the system ofemployee representatives meeting, holdingemployee representative meetings fromtime to time to fully listen to the opinionsand suggestions of employees, as well asgive full play to the democratic supervisionrole of employees, and regularly organizingemployees to conduct democratic evaluationsof management personnel
Labor UnionEmployee Representatives Meeting
SymposiumDemocratic CommunionEstablish a dialogue channel between ordinaryemployees and the management, facilitatingthe management to directly face problems,answer employee confusions, and implementconstructive proposals
Widely solicit opinions and suggestions,conduct heart-to-heart talks, and deeplyinvestigate and solve prominent problems
Democratic Communication Channels
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Key Performance
Training outside
New Employee Training -"Mango Fun Training Camp"CaseMango TV has planned a 7-day "Mango Fun Special Training Camp" tailored to the characteristics of school-recruitedmanagement trainees. Through senior management lectures, core business sharing, and thematic project proposals,together with such innovative forms as "New Mangoers Market" and "Hunan Culture Immersive Dramatic Interactio",and the mode of simulating a survival challenge game in the workplace, this training camp enables new employees tounderstand the Company's strategies, industry trends, and business processes, as well as exercise their team thinking,organizational coordination skills and marketing mind, thereby helping them better integrate into Mango culture.
During the reporting period, theCompany recorded a total of
training sessions
training hours
person-times of5,100
Mango Fun Training CampMain Training Content of the "Mango Fun Training Camp"
Training by the internal lecturer15%9%
76%
Training by external lecturer
Professional Talent Training - Project for "Happy Youngsters"Case
"Re?nement Program", a training program, has been arrangedby Happigo for young talents and business backbones, whichlasted for 10 months, covering business, management theory,and practical courses. With a more rigorous selection model,more dimensional training methods, and more effectivetalent application, this program helps upgrade the internalmanagement talent echelon, providing su?cient impetus forHappigo to transform into a new track.
Remuneration and Bene?ts
According to the principle of value distribution, Mango Excellent Media has formulated a series of rules including RemunerationManagement Measures, Attendance Management Measures, and Performance Management Measures, under which, dailyperformance evaluations are optimized based on individual contributions, responsibilities, and risks in their respective positions.Remuneration levels are determined in light of the overall benefits and individual work performances, taking into accountprinciples such as external competitiveness, internal rationality, employee development, and team fairness, with remunerationvarying with job position, and performance incentives awarded towards excellent employees, whereby to energize employees tocreate value.Mango Excellent Media greatly values and actively responds to employees' needs, using constant e?orts to improve the bene?tssystem, and improve the Employee Welfare System, with benefits covering all employees. More humanistic cares are given toemployees, creating a good humanistic work atmosphere for them, to enhance their well-being and sense of gain, while motivatingtheir work enthusiasm.
Remuneration Policy
Bene?ts System
Photo Showing Graduation of "Happy Youngsters"
Statutory Bene?tsSpecial Bene?tsBasic pension insurance, basic medical insurance,unemployment insurance, work-related injuryinsurance, maternity insurance, housing providentfund, statutory leave
Accidental injury insurance, supplementary medicalinsurance, ?lial piety leave, family care leave, annualphysical examination, holiday condolence, birthdaycondolence, marriage and childbirth condolence,hospitalization condolence, funeral condolence,retirement condolence, summer gift, cold and heatprevention condolence, assistance to employees inneed, cultural and sports activities, corporate annualmeeting, meal allowance, etc.
Training
Forms
Bene?ts System of the Company
Examinationof teamworkability
Sharing bycompanyleadersCorporateculture mindcultivation
Innovation andcreativity
participating employees
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Improving the Bene?ts System to Ensure Employee WelfareCase
Golden Eagle Cartoon has taken out accidental injury and supplementary medical commercial insurances for allemployees and has specially compiled and distributed every employee a Service Manual on the main content ofsupplementary medical commercial insurances, related claim procedures, and after-sale services, etc., which manualhas also been uploaded to the HR section of the Company's OA system for employees' easy reference. Additionally,Golden Eagle Cartoon has also completed procedures on the activity concerning medical mutual assistance for allemployees and special disease protection for female ones at a provincial level, under which, eligible medical expensesincurred due to illness or injury (excluding work-related injuries and childbirth) can be subject to di?erent proportionsof hospitalization subsidy bene?ts during the activity, in addition to indemnity from commercial insurance, thus bestensuring protection for employees.The Company is committed to creating a comfortable and safe working environment for employees, bringing better work experiencefor them while improving their work e?ciency and sense of belonging.Bringing a better dining experience to employees, andenhancing their sense of belonging
Establishing a free and safe children's playground foremployees who need to take their children to work however,eliminating their worries
Provide comfortable and warm private spacefor breastfeeding mothers
Facilitate employees' just-in-time learning,giving e?ect to corporate cultureCompany Bene?ts and Facilities
Mango Excellent Media lays great emphasis on team cohesion shaping. Through rich cultural activities, Mango Excellent Media bestsatis?es employees' spiritual and cultural needs, cultivates their team spirit, and continuously enhances their sense of belongingand happiness, thereby promoting the sustainable development of the Company.Cultural Activities
Case
In August 2023, the Company held the event for the "FifthAnniversary Celebration of Mango Excellent Media", duringwhich, the original theme song Be Your Light designed forthe event was released for the first time at the celebrationsite. Produced by the team of EE-Media, with the staff ofthe Administration and Personnel Department of MangoExcellent Media as the lyricist, the song was sung by thesta? representatives from Mango TV, Golden Eagle Cartoon,Xiaomang E-commerce, Happigo, and EE-Media together.To express gratitude to the Mangofamily for their full support to theCompany and to all employeesfor their hard work, the Companyoffered special souvenirs, i.e. theMango TV Full Screen ColorfulMembership Card and the newcompany uniform 'Number One"T-shirt, for the "Fifth AnniversaryCelebration of Mango ExcellentMedia", to the employees.
The Company's 5th Anniversary Celebration - " In?nite Energy & Endless Melody"
Singing the Original Theme Song Be Your Light for the FifthAnniversary Celebration
Mango TV Full-Screen Colorful Membership CardGroup Photo ofEmployees with NewCompany Uniforms
Employee
Canteen
Children
Playground
Maternal
and
Infant
Room
Read
in
g
C
or
n
er
Lantern Riddle Guessing Event for the Mid-autumn FestivalCase
Gifts for the Mid-Autumn LanternRiddle Guessing Event
To convey the Company's care to employees on holiday, the Company arranged theemployee canteen with cultural elements as the Mid-Autumn Festival approached.Poems with festive themes were hung on the walls, and rabbit-shaped lanterns were usedfor decoration, along with bunny and carp lamps and other festival-related decorations,creating a reunion atmosphere for employees in the canteen. On the day of the Mid-Autumn Festival, the Company held a lantern riddle guessing event under the "moon" forthe employees, attracting more than 500 participants to enjoy the happy time with giftsof exquisite bookmarks and scented candles and to celebrate this joyous festival.
Mango Excellent Media Co., Ltd.｜2023 ESG & CSR Report
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"Fusion Night for Programmer"Case
In October 2023, Mango TV held the third Employee Day-Series event for 2023 under the theme of "Fusion Night forProgrammer", during which, combined with product technology and actual business, a range of sub-events such as self-
Mango Youth Singing PartyCaseTo showcase the style of, and build a culture platform for, the youth of Mango, in November 2023, the Company held the"Enjoy Mango Lawn Big BAND", the ?rst Mango Youth Singing Party for 2023. Through Band Competition, Youth TrendMarket, Youth Friendship, Starry Sky Outdoor Cinema, Youth MIC, and other activities, the Company encouraged youngemployees to communicate across departments and units, presenting their youthful charm, and gathering the youthforce of all Mangoers.
"Fusion Night for Programmer"
Mango Youth Singing Party
2023-2024 Annual Conference and Golden Mango Awarding CeremonyCaseIn February 2024, the Four-Platform Annual Conference and Golden Mango Awarding Ceremony with the theme of"EnergeticGallop Towards Unity and Progress" was held at the Malanshan Sci-Tech Cultural and Creative Base. At the ceremony,CAI Huaijun, Deputy Secretary of the Party Committee and Chairman made the"2023-2024 Four-Platform Work Report"with the theme of"Do it to Find Opportunity in Risks" summarizing the past and looking forward to the future. During themeeting, multiple awards were also released to recognize outstanding employees, teams, projects, works, etc., with goodperformance in 2023, motivating Mangoers to make persistent e?orts and strive for continuous success.
Diverse Employee Engagement Activities
Annual Conference of the Company with the theme of "Energetic Gallop Towards Unity and Progress"
Condoling with Employees in Need
Basketball Club Activity
Dance Activity for Female Employees
Football Match
developed APP Forest Evolution Ranking, AI Sound SourceCollection, E-sports Competition, and "Fusion Night forProgrammer"were released.As the closing activity of this event,"Fusion Night forProgrammer" covered performance shows, award ceremonies,"military" orders, food shows, lucky draws, and games, etc.,with its participants including multiple leaders of MangoExcellent Media and Mango TV to celebrate the exclusivefestival for programmers with nearly a thousand of Mangoers.
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Health and Safety
In strict accordance with the national and local government laws, regulations, and standards related to occupational health, MangoExcellent Media keeps strengthening safety awareness throughout its structure. The Company adopts a grid management mechanismof "integration of power and responsibility, territorial management, personalized accountability, and implementation at all levels",based on which e?ort is made, with members of the work safety leadership group clearly de?ned, target work safety responsibilitiesimplemented at all levels, and the 2023 Work Safety and Fire Target Management Responsibility Statement signed, seeking to build along-acting safe work mechanism, consolidate the philosophy of safe development, and ensure work safety.
The Company strictly implements safety training and emergency drills for all employees, taking opportunities such as the"First Lessonof Work", "Work Safety Month", and "Fire Awareness Month" to continuously improve the safety awareness and skills of all employees,comprehensively carry out various safety work, prevent and reduce safety hazards, and protect the safety of its employees and property.
Emergency Rescue Training of "Care for Life, Rescue at Hand"Case
To enhance the emergency rescue awareness and skills of employees, the Companyorganized 52 employee representatives to participate in the Red Cross emergencyrescue training volunteer service activity of "Care for Life, Rescue at Hand". Under theguidance of professional first aid instructors, group training and drills on emergencyrescue skills were conducted to help employees gain a deeper understanding of ?rstaid knowledge and technique, master basic emergency rescue skills, and ensure takingtimely and correct rescue measures in response to emergencies, to protect their ownand others' lives while laying a foundation from personal knowledge and skill forbuilding a safe and harmonious social environment.
Emergency Rescue Training Manual
Safety Inspection
Lecture on Mental Health
Fire Safety Training and Emergency Evacuation DrillsCase
In June 2023, Golden Eagle Cartoon organized all employees to have fire safety knowledge training and emergencyevacuation drills for the year 2023, during which, external lecturers were invited to teach employees ?re safety knowledge,explaining in detail various hidden dangers that cause ?res, ?re laws and regulations, as well as knowledge closely relatedto everyone on electrical ?re prevention, ?re equipment and facilities, and ?re emergency evacuation.
Fire Safety Knowledge TrainingEmergency Evacuation Drill
%
Key PerformanceFocusing on the occupational health and safety of employees, theCompany organizes regular health examinations for employees everyyear, takes out medical insurance for employees and program groups,and arranges disease prevention and mental health lectures from time totime to popularize health knowledge, thereby protecting the physical andmental health of employees. During the reporting period, the coverage ofhealth examinations for employees was
%The coverage of medical insurance for employees and program teams was
%
Around the clock,arrange personnel to beon duty at the front desk,and register the entry andexit of external personnelin detail to ensure thatthere are no lost objectsor any safety accidents inthe o?ce area
Every day, duringthree time periods (atwork, after work, andat midnight), egularlyconduct 6 thorough safetyinspections for the coveredwork and keep a properrecord of the same
Every month,inspect theCompany's o?cecomputer room,?re equipment, ?reexits, emergencyevacuation exits, andsafety signs
During critical periods such asspecial protection duration, majorfestivals, and year-end, conducta self inspection in six aspectsincluding safety risk investigation,safety system inspection, safetyoperation standards, and emergencysafety handling to ensure theCompany's work safety and normalbusiness operation
Lecture on Infectious and Occupational Diseases PreventionCase
To enhance employees' health consciousness and self-protection awareness,Mango TV organized two health knowledge lectures in March 2023: "Introductionand Prevention of Seasonally Prevalent Infectious Diseases" and "OccupationalDisease Prevention Knowledge Training - Prevention of Neck, Shoulder, Lumbarand Leg Pain", enabling employees to e?ectively prevent diseases in their dailylife and work, and ensuring their health and safety.
Lecture Presentation on OccupationalDisease Prevention
Mango Excellent Media Co., Ltd.｜2023 ESG & CSR Report
OpeningSocietyPostscriptEnvironmentGovernance
Our ConceptMango Excellent Media, as a listed company adhering to high-quality development,?rmly upholds the philosophy of green development and practices low-carbon operationduring its business, leveraging its media resources and media convergence strengths toadvocate sustainable development and assist in the construction of green ecology.
Environment
Our Actions
? Protecting EnvironmentOur AchievementsIn response to Xi Jinping Thought on ecological civilization, Mango Excellent Media stepsfirm on the path of environmental protection and low-carbon operation, and activelyfulfills the responsibility of ecological civilization construction. During the reportingperiod, our energy e?ciency increased by 10.4%, water resource e?ciency increased by
5.6%, and total annual carbon dioxide and other greenhouse gas emissions decreased
by 13%. Golden Eagle Cartoon, Xiaomang E-commerce, and Happigo advocated greenand sustainable development, promoted the use of greener, more eco-friendly, anddegradable product materials, encouraged lightweight packaging and packaging reuse,and adopted photovoltaic and energy storage equipment in offline projects to reducethe impact of operation on the environment. We also created Navigating to the Future, IWait for the Sea Breeze to Hug You, HI FLY, and other contents to call for environmentalprotection, thus ensuring the harmonious co-existence between humans and nature.Relevant SDGs
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OpeningSocietyPostscriptEnvironment Governance
Protecting EnvironmentLow-carbon Operation
Resource Utilization
Electricity Conservation
In response to Xi Jinping Thought on ecological civilization, Mango Excellent Media actively ful?lls the responsibility of ecologicalcivilization construction, steps firm on the path of environmental protection and low-carbon operation, and strictly abides byrelevant national laws and regulations on environmental management, to reduce the impact on the environment based on theconcept of high e?ciency and green recycling, building an environmentally friendly and responsible benchmark enterprise. Duringthe reporting period, the Company has not been subject to any administrative penalties for violating relevant laws and regulationson environmental protection.The Company bears in mind the new development concepts of innovation, coordination, green, openness and sharing, adjusting theproduction mode, and innovating the use of technology of R&D resources in the court of operation, for higher utilization e?ciency.As an active response to the national policy of energy conservation, Mango Excellent Media and its subsidiaries have taken various energy-saving measures, e?ectively controlling annual energy usage, and reducing electricity consumption.
Develop energy-saving plans every year, and ?exibly adjust the on/o? times for air conditioning units and boilersduring operation according to weather temperature and actual needsArrange dedicated personnel to conduct inspections in all o?ce areas every night, check the electricity usage of equipment,and promptly cut o? power and turn o? air conditioning and other electrical equipment in unmanned o?cesInstall timing switches on the display screens and set the switches for di?erent periods according to the functionsof di?erent displaysAdjust the original lighting habits by turning o? 80% of the lights in speci?c areas starting from 10:30 pm everynight, and adjust the on/o? times for outdoor lighting and spotlights promptly as per the length of day and night insummer and winterReduce the number of light strips and bulbs in public areas and meeting rooms as appropriate, and replace thelighting in the corridors on both sides with voice-controlled lights to avoid long-term use and save electricity
Lightweight Packaging
Lightweight Packaging
Packaging Reuse
As a content e-commerce platform, Xiaomang E-commerce uses a large amount of packaging materials when sending productsto consumers for online shopping. To save resources, Xiaomang E-commerce has developed corresponding rules for shippingand packaging, under which, except for con?ict or insu?cient space due to large volume, when sending the order products, it willautomatically merge multiple orders for the same address in one order, saving shipping costs, reducing packaging material waste,and promoting e?cient resource utilization.Happigo adopts an efficient manner in packaging materials, tailoring different lightweight packaging schemes for differentbusiness scenarios, and recycling used packaging materials to reduce packaging materials.
Low-carbon and Energy-saving Measures
More than 65% of the incoming goods areshipped out directly using external packagingprovided by the suppliers to avoid secondarypackagingFor special products, green packaging withflexible packages and bubble columns is usedinstead of cardboard boxesProducts directly coming from suppliers arehandled in collaboration with express serviceproviders, some of which are protected andreinforced with recycling boxes that can bereused from the express service providers, in linewith the environmental protection conceptsPackage Saving Measures of Happigo
Waste packaging is provided to businessdepartments for reuse based on size and modelIt can be used: 1. for packaging o?ce documentsand printing materials; 2. for transportingcomputers and telephone equipment, etc., andkeeping and organizing office items; and 3. asanti-slip pads in rainy and snowy weatherAfter use, the cardboard box packaging is sent tothe recycling station for raw material recycling
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OpeningSocietyPostscriptEnvironment Governance
Golden Eagle Cartoon shoulders the responsibility and commitment of new mainstream parent-child media, advocating greenand sustainable concepts in the design of children's products and o?ine children's parks, to reduce the impact of the Company'soperation on the environment.
During the reporting period, some of the products regarding "Maiji" developedby Golden Eagle Cartoon were made of biodegradable materials, which aremore environmentally friendly.The packaging bags for the "Maiji" smart jump ropes are made of CPEmaterials, complying with the US BPI biodegradable certi?cation.
Golden Eagle Cartoon adopts a modular design concept, under which the design tasks are explicitly required to bemodular overall, while the number of reusable equipment and prop modules is required to account for over 30%.Through continuous optimization and iteration, Zhuhai Maiji 3.0 Flagship Park has arrived at a degree of over 50% formodularity and integration.Since design, Golden Eagle Cartoon strictly controls all material selection and construction processes. From theselection and ?nalization of main and auxiliary materials for decoration to the process monitoring of customizedprop suppliers, each link is closely monitored and supervised, with the highest environmental standards in theexecution standards for similar children's commercial spaces in China. In selecting materials, priority is given tousing recycled materials-based products, such as base wall panels, IP dolls, and tables and chairs in resting areasmade from recycled materials.The green attributes of energy utilization are taken into full account. For example, when selecting an air conditioningsystem, strict requirements are placed on not using refrigerant systems that cause damage to the atmosphere. Whendesigning and implementing an air conditioning system, a real-time body temperature control system is included toensure intelligent control of the temperature in each indoor space, as well as energy consumption optimization tomeet the requirements of energy conservation and emission reduction.Constant e?orts are also made to explore new energy applications, constructing energy-saving and green energysupply systems such as photovoltaics and energy storage equipment on the land.
Green Design
Green Design of Golden Eagle Cartoon
Packaging for the "Maiji"Smart Jump Ropes
Environmental Performance
The total energy consumption is calculated byGeneral Rules for Calculation of ComprehensiveEnergy Consumption (GB/T 2589-2020).The energy intensity re?ects the energy consumedper RMB10,000 of revenue. The lower the unitenergy consumption, the lower the energy intensity.The energy efficiency reflects the revenue fromenergy consumed per kilowatt-hour. The greater theunit revenue, the higher the energy e?ciency.
The greenhouse gas emission of the Company mainly refers to thegreenhouse gas directly produced by the purchase of natural gas energyand that indirectly produced by the purchase of electricity energy.The greenhouse gas emission is calculated according to the 2019Baseline Emission Factors for Regional Power Grids in China.
Green products
Green Park
Zhuhai Maiji Park
The water consumption intensity re?ects the water consumed per RMB10,000 of revenue. The lower the unit water consumption, the lowerthe water consumption intensity.The water e?ciency re?ects the revenue from water consumed per ton. The greater the unit revenue, the higher the water e?ciency.
41.15
418.82
0.01
0.006
10,236.45
8530.18
10,277.60
8,949.0020222023
61,335.55
62,025.0220222023
202211,433,751.32
9,527,909.742023
Power consumption (kWh)
Direct emission (Category 1)
(Ton of CO
equivalent)
Greenhouse gas intensity(Ton of CO
equivalent/RMB10,000 of revenue)
Indirect emission (Category
2)(Ton of CO
equivalent)
Total greenhouse gas emission
(Ton of CO
equivalent)
Water consumption (ton)
20222023
1.04
0.95
Energy intensity (kgce/RMB10,000 of revenue)
20222023
20222023
0.040.04
20222023
19,034.00
193,720.01
20222023
Gas consumption (m
)
Water consumption intensity(tons/RMB10,000 of revenue)
20222023
22.34
23.59
20222023
Water resource efficiency(RMB10,000 of revenue/ton)
Energy e?ciency(RMB10,000 of revenue/kgce)
0.96
1.06
20222023
1,426,145.44
20222023
Total energy consumption (kgce)
1,384,072.12Energy
Water Resource
Greenhouse Gas Emissions
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Mango Excellent Media Co., Ltd.｜2023 ESG & CSR Report
OpeningSocietyPostscriptEnvironment Governance
Environmental Promotion
As a state-owned new media company, Mango Excellent Media shoulders the important mission of promoting environmentalprotection. Internally, the Company posts environmental protection slogans and organizes environmental protection activities,to enhance employees' motivation to protect the environment and their awareness of resource conservation. Externally, theCompany makes use of the media and artiste resources to promote the importance of environmental protection, guiding thepublic to establish the value of protecting ecological civilization and work together to create an eco-friendly home.The Company posts reminder signs at sinks, printers, lighting switches, rubbish bins, etc., to promote the concept of environmentalprotection and energy conservation, leading everyone to take action and make their contributions.
Keeping in mind the philosophy of green development, and the mission of building a green ecological civilization, the Companyworks to increase the public's attention to ecological civilization construction through promotion via its platform channels byproducing ?lm and television works and children's education programs, etc.
Internal Promotion
Program Promotion
The slogan of Happigo for Saving Paper
"Clean Plate Campaign" to Reduce Food Waste
Navigating to the Future, Recording the Green Development in China
Case
Case
From April to May 2023, Mango TV organized an offline campaign of"Collecting Clean Plate Stickers for Gifts", during which, dedicated personswere arranged to give stickers to employees if they had cleaned their platesduring lunchtime on weekdays. In the third week of the campaign, thedaily average kitchen waste was decreased by nearly three barrels, with anaverage food waste reduction of 35%, greatly saving the Company's foodresources and reducing its pressure from food waste disposal. Nearly 500employees received gifts with over 10 clean plate stickers. Through thiscampaign to spread environmental protection ideas, the Company hasfacilitated employees to develop good dining habits and awareness ofresource conservation.
In February 2023, Mango TV broadcast "Navigating to the Future", a documentaryjointly produced by the News O?ce of the International Department, the CentralCommittee of CPC, and the China Review Studio. The documentary consists of 5episodes, using 318 National Highway, which runs from east to west in China, asa geographical clue to lead the audience to multiple cities and villages in variousregions, exploring the vivid and moving stories in China, thereby showcasingChina's evolution and tremendous change in environment, economy, culture,construction, technology, and other dimensions. By green narrative, andusing visual means to reflect both natural and artificial green landscapes,the documentary gives a clear picture of the logic of interdependence andcorrelation between development and nature, and presents China's largestgreen bionic architecture, "near zero carbon" building, and other energy-savingand emission reduction plans that re?ect Chinese wisdom, interpreting the maintheme through resonance communication to harmony between human andnature.
Campaign of "Collecting Clean PlateStickers for Gifts"
Navigating to the Future
The slogan of Happigo for Saving Water
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OpeningSocietyPostscriptEnvironment Governance
I Wait for the Sea Breeze to Hug You, Calling for Marine Conservation"HI FLY", Nurturing Children to Live in HarmonyCaseCaseIn June 2023, the original web short micro-drama I Wait for the Sea Breeze toHug You was aired by Mango TV under the "Mango TV Program". As a workselected for the 2023 Quality Creation and Dissemination Project for NetworkAudiovisual Scheme, this program focuses on "Marine Ecological Protection",showcasing the beautiful scenery and folk characteristics of Quanzhou, Fujian,while attracting audience attention to environmental protection and ecology.Through this theme, Mango TV raises the audience's concern for environmentalprotection, calling on everyone to protect the marine environment andsafeguard the ecosystem on which we depend from daily actions.
The preschool education program "HI FLY" launched by Golden Eagle Cartoon started broadcasting in 2004. Duringthe reporting period, the program ranked third in its segment among all channels twice and first among provincialTV channels. This program has opened a section "Assist Animal Team", which takes children to understand the livingenvironment of animals around the world, emphasizes the urgency of responding to global warming, and presents thepreciousness of endangered species, guiding children to live in harmony with humans and animals, cherish biologicalspecies, conserve resources, and create an environmentally friendly and harmonious world.
I Wait for the Sea Breeze to Hug You, aMini Drama for Ecological Protection
Preschool Education Program "HI FLY"
Golden Eagle Cartoon explores and promotes environmental protection concepts, spreading the correct philosophy of greendevelopment with multiple dimensions and media. Through channel program content and implantation of environmentalprotection information in o?ine scenes, it ?rmly delivers the green development philosophy to the future generation of children,striving to build a social atmosphere with everyone caring for the environment.
Environmental Protection Public ServiceAdvertisement of "Preventing White Pollution"
Postscript
Highlight Programs
Variety Shows
Helping to contemplate the powerof women and traditional cultureGender Equality, Value Leading
Ride TheWind 2023
Relevant Issues
Relevant IssuesRelevant IssuesRelevant Issues
Relevant Issues
Awakening the common cultural memory
of both sides of the Taiwan StraitValue Leading, Industry
Cooperation
In?nity and Beyond
2023
Chinesemusic tour
Value Leading,
Patriotism
Circle of Sound
Value Leading,Youth Power
Showing sweat and strengths of
youth through singingYouth π Plan
Value Leading, Hard Work
Re?ecting and expressing the attitudetowards life of working hard for victory
Call Me By
Fire S3
Value Leading, China Power
Approaching the "Belt and Road" tohighlight the cultural powerDivas Hit The Road
Relevant Issues
Assisting the construction of
the rule of law in China
Hello Judge
Rule of Law, Fairness,
and JusticeRelevant Issues
Relevant Issues
Relevant IssuesRelevant Issues
Relevant IssuesRelevant Issues
Relevant IssuesRelevant Issues
All-female puzzle andreasoning reality show
SHErlock
Gender Equality,Value Leading
Spreading legal knowledgeand promoting the rule of law
Whos theMurderer S8
Rule of Law, Fairness and Justice
Promoting Employment, Industry-Academia-ResearchCooperation, Compliant and Legal Operation
Seeking to show fairness and justicein judicial cases to the people
WorkplaceNewcomers·Forensic
Season
Value Leading,Positive Energy
Life withfriendshipHappy Friends
Advocating for a healthy lifestyle conceptof "sport and ?tness together"Wow! Nice Figure S5
Value Leading, Health and
Well-being
Depicting the beautiful lives anddescribing the context of a happy China
ChineseWedding 2
Value
Leading
Unique geographical research journey
A Journey for No.1
Rural Revitalization, Environmental Protection
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OpeningSocietyEnvironmentGovernance Postscript
DocumentariesTV Dramas
Ordinary heroes showcasing
the power of the times
Calling for the protectionof marine ecology
Fireworks of MyHeart
I Wait for the SeaBreeze to Hug You
Environmental Protection
Young Mao Zedong exploringthe path of Chinese revolution
TheForerunner
ValueLeading
Value Leading, Health and Safety
Focusing on the road of revitalization anddevelopment of ethnic minority villagesAmid Lucid Water and
Lush Mountains
RuralRevitalization
Passing on and carrying forward the great spirit from themovement to resist U.S. aggression and aid Korea
Chao Shi Kong
Xun Zhao
Party Building Leadership,Technological Innovation
Drawing the people'sattention to their own eyesThe Story of
Eyes
Health and Well-being,
Minor Protection
Assisting in the recovery of theculture and tourism economyMeet Yourself
RuralRevitalization
Focusing on multiplereal-life topics
Fake It Till You
Make It
Value Leading, Realism,
Positive Energy
Telling Chinese stories andspreading the voice of China
China S3
Technological Innovation,Value Leading
Understanding the developmente?ectiveness of China's modernization
Navigating to the
Future
Rural Revitalization, EnvironmentalProtection, Technological InnovationRelevant IssuesRelevant Issues
Relevant IssuesRelevant IssuesRelevant IssuesRelevant Issues
Relevant IssuesRelevant IssuesRelevant IssuesRelevant Issues
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OpeningSocietyEnvironmentGovernance Postscript
Guiding teenagers to be positive and
enthusiastic
Sunshine girl'sgrowth diaryFocusing on parent-
child growth
Disseminating healthy, safe, and nutritious
preschool education program content
Children Programs
Funny GamesDaddy's Home 2Sunny Girl S3HI FLY
Minor Protection, Value LeadingMinor Protection, Value Leading, Gender EqualityMinor Protection, Environmental Protection, Value LeadingMinor Protection, Value LeadingRelevant IssuesRelevant IssuesRelevant IssuesRelevant Issues
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OpeningSocietyEnvironmentGovernance Postscript
Key Performance
Operating revenueRMB100mn158.01139.77146.28Net pro?tattributable toparent company
RMB100mn21.7318.6435.56Total assetsRMB100mn268.09297.84314.22Number of R&Dpersonnel
Person595 604694Proportion of R&Dpersonnel
%14.79 13.6215.78R&D investmentRMB100mn4.303.644.19Total taxRMB100mn4.674.555.11Shareholderdividends
RMB100mn2.432.433.37Powerconsumption
kWh11,168,12711,433,7519,527,910Gas consumptionm/19,034193,720Water consumptionTon45,16461,33662,025Ton of CO2equivalent
Ton of CO
equivalent
9,590.0710,277.608,949.00Total number ofemployees
Person4,0224,1254,397The proportion offemale employees
%575756Employmentcontract coverage
%100100100Social insurancecoverage
%100100100Physical healthexaminationcoverage
%100100100Number ofemployee training
Sessions602668628
IndexChinese Academy of Social Sciences CASS-ESG 5.0 Standard Index
Talent Development
ReportingSpeci?cations
P1.1Quality assuranceAbout This ReportP1.2Information interpretationAbout This ReportP1.3Reporting systemAbout This ReportExecutive Messages
P2.1
Situation analysis and strategic consideration of corporatesocial responsibility performance
Message from the ChairmanP2.2Annual work progress in ESG
Message from the General
ManagerResponsibility FocusP3.1Major ESG events
New Mission on a New
JourneyCompany Pro?le
P4.1Basic informationAbout Mango Excellent MediaP4.2Strategy and cultureAbout Mango Excellent MediaP4.3Business overviewAbout Mango Excellent MediaP4.4
Major changes in organizational size,structure, ownershipor supply chain during the reporting per iod
See the annual reportGovernance Responsibility (G)
CorporateGovernance
G1.1Diversity of the board of directorsStandardized OperationG1.2Independence of the board of directorsSee the annual reportG1.3Compliance systemStandardized OperationG1.4Compliance training performanceStandardized OperationG1.6Appeal and reporting mechanismOngoing ProgressG1.7Anti-commercial bribery and anti-corruption systemOngoing ProgressG1.9Corruption incidents and response measuresOngoing ProgressG1.10Information transparencyStandardized Operation
ESG Management
G3.1ESG work responsibility departmentAbout Mango Excellent MediaG3.4
Participation in ESG research or industry ESG standarddevelopment
About Mango Excellent MediaG3.5Identi?cation of material ESG topicsAbout Mango Excellent MediaG3.6Stakeholder communication activitiesAbout Mango Excellent MediaG3.7ESG information disclosure channelsAbout Mango Excellent MediaG3.11ESG honorsAbout Mango Excellent Media
TopicIndicator No.IndicatorRelevant SessionCategoryIndicatorUnit202120222023
Environmentalperformance
Socialperformance
Economicperformance
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Mango Excellent Media Co., Ltd.｜2023 ESG & CSR Report
OpeningSocietyPostscriptEnvironmentGovernance
Environmental Risk Management (E)
EnvironmentalManagement
E1.1Environmental management systemProtecting EnvironmentE1.6Environmental management system certi?cationProtecting EnvironmentE1.7Environmental protection training and educationProtecting EnvironmentE1.8
Research and application of environmentally friendlyproducts or technologies
Protecting Environment
Resource Utilization
E2.1Energy management systemProtecting EnvironmentE2.2Energy consumptionProtecting EnvironmentE2.3Energy consumption intensityProtecting EnvironmentE2.4Clean energy usage policyProtecting EnvironmentE2.6
Policies to reduce the use of packaging materials for?nished products
Protecting EnvironmentE2.9Water resource utilization policyProtecting EnvironmentE2.10Fresh water consumptionProtecting EnvironmentE2.11Water consumption intensityProtecting EnvironmentE2.14Green o?ce measuresProtecting EnvironmentSafeguardingEcological Security
E4.2Biodiversity conservation actionsProtecting EnvironmentE4.3Ecological restoration and governanceProtecting EnvironmentAddressing ClimateChange
E5.5Direct GHG emissionsProtecting EnvironmentE5.6Indirect GHG emissionsProtecting EnvironmentE5.7GHG emission intensityProtecting Environment
Social Risk Management (S)
Employment
S1.1Compliance with labor standardsTalent DevelopmentS1.2Diversity and equal opportunitiesTalent DevelopmentS1.3Employee compositionTalent DevelopmentS1.4Democratic managementTalent DevelopmentS1.6Democratic managementTalent DevelopmentS1.7Salary and bene?ts systemTalent DevelopmentS1.8Social insurance coverageTalent DevelopmentS1.10Employee careTalent DevelopmentDevelopment and
Training
S2.1Career development pathwayTalent DevelopmentS2.2Vocational training systemTalent DevelopmentS2.4Vocational training performanceTalent DevelopmentOccupational Health
and Work Safety
S3.1Occupational health managementTalent DevelopmentS3.4Work safety management systemTalent DevelopmentS3.5Safety promotion and trainingTalent Development
Social Risk Management (S)
Occupational Health
and Work Safety
S3.6Hazard investigation and remediationTalent DevelopmentS3.7Emergency management systemTalent DevelopmentS3.9Safety production training performanceTalent DevelopmentCustomerResponsibility
S5.1Product/service quality managementHarmonious Co-ExistenceS5.3Responsible marketingHarmonious Co-ExistenceS5.4Stop-loss and compensation mechanismHarmonious Co-ExistenceS5.5Customer complaints handlingHarmonious Co-ExistenceS5.6Information security and privacy protectionHarmonious Co-ExistenceResponsible SupplyChain Management
S6.1ESG management system for supply chainHarmonious Co-ExistenceS6.2Supplier ESG review and evaluationHarmonious Co-Existence
Value Creation (V)National Value
V1.1Concepts and policies of serving major national strategiesOngoing ProgressV1.2Areas of contribution for major national strategiesOngoing ProgressV1.3Action measures to serve major national strategiesOngoing ProgressV1.4Achievements in serving major national strategiesOngoing Progress
Industrial Value
V2.1Technological innovation institutional mechanismIntegrated InnovationV2.2Action measures for technological innovationIntegrated InnovationV2.3R&D investmentIntegrated InnovationV2.4Major technological innovation achievementsIntegrated InnovationV2.5
Driving the coordinated development of upstream anddownstream industrial chains
Harmonious Co-ExistenceV2.6
Ensuring the security and stability of the industry andsupply chains
Harmonious Co-ExistenceV2.8Strategic cooperation mechanism and platformHarmonious Co-ExistencePeople's Well-being
Value
V3.1Action measures to drive employmentCommunity InvestingV3.4Areas of public service actionCommunity InvestingV3.5Creating branded public service projectsCommunity InvestingV3.6Total amount of donations for public serviceCommunity InvestingV3.7Volunteer service performanceCommunity InvestingEnvironmental ValueV4.4Action measures to protect green ecologyProtecting Environment
Postscript (A)
A2Key performance scheduleKey PerformanceA4Index of referencesIndexA5FeedbackReader Feedback
TopicIndicator No.IndicatorRelevant SessionTopicIndicator No.IndicatorRelevant Session
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GRI IndicatorRelevant InterpretationRelevant SessionTalentDevelopment
Mango Excellent Media reported the information referred to in this GRI index from January 1, 2023 toDecember 31, 2023, using the GRI standard.
GRI 1 UsedGRI 1: Foundation 2021
Organization and Reporting PracticesG2-1Organizational detailsAbout Mango Excellent MediaG2-2Entities included in the organization's sustainability reportingAbout This ReportG2-3Reporting period, frequency, and contact pointAbout This Report
Activities and Workers
G2-6Activities, value chain, and other business relationshipsAbout Mango Excellent MediaG2-7EmployeesTalent Development
GovernanceG2-9Governance structure and compositionStandardized OperationG2-10Nomination and selection of the highest governance bodySee the annual reportG2-11Chair of the highest governance bodySee the annual reportG2-12
Role of the highest governance body in overseeing themanagement of impacts
Standardized OperationG2-19Remuneration policaiesSee the annual reportG2-20Process to determine remunerationSee the annual reportG2-21Annual total compensation ratioSee the annual report
Strategy, Policy, and Practice
G2-22Statement on sustainable development strategyNew Mission on a New JourneyG2-23Policy commitmentsStandardized OperationG2-24Embedding policy commitmentsStandardized OperationG2-25Processes to remediate negative impactsOngoing ProgressG2-26Mechanisms for seeking advice and raising concernsOngoing ProgressG2-27Compliance with laws and regulationsStandardized OperationG2-28Membership associationsHarmonious Co-Existence
Stakeholder Engagement
G2-29Approach to stakeholder engagementAbout Mango Excellent Media
Material TopicsG3-1Process to determine material topicsAbout Mango Excellent MediaG3-2List of material topicsAbout Mango Excellent MediaG3-3Management of material topicsAbout Mango Excellent Media
Economic Performance
G201-1Direct economic value generated and distributedSee the annual reportG201-3De?ned bene?t plan obligations and other retirement plansSee the annual reportG201-4Financial assistance received from governmentSee the annual report
Market PresenceG203-2Signi?cant indirect economic impactsCommunity Investing
Anti-corruptionG205-2
Communication and training about anti-corruption policiesand procedures
Ongoing ProgressTaxG207-1Approach to taxSee the annual reportG207-2Tax governance, control, and risk managementSee the annual reportG207-3
Stakeholder engagement and management of concernsrelated to tax
See the annual reportG207-4Country-by-country reportingSee the annual report
EnergyG302-1Energy consumption within the organizationProtecting EnvironmentG302-3Energy intensityProtecting EnvironmentG302-4Reduction of energy consumptionProtecting EnvironmentG302-5Reductions in energy requirements of products and servicesProtecting Environment
Water and E?uentsG303-5Water consumptionProtecting Environment
EmissionsG305-1Direct (Scope 1) GHG emissionsProtecting EnvironmentG305-2Energy indirect (Scope 2) GHG emissionsProtecting EnvironmentG305-4GHG emissions intensityGHG emissions intensity
Global Reporting Initiative GRI Standard Index
GRI IndicatorRelevant InterpretationRelevant Session
126125
Mango Excellent Media Co., Ltd.｜2023 ESG & CSR Report
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Reader Feedback
Multiple-choice Questions (please tick √ in the appropriate place)
Open QuestionsDo you have any comments or suggestions on this report and the performance of Mango Excellent Media Co., Ltd. on itssocial responsibility?
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2. How do you evaluate the response and disclosure in this report to the concerns of stakeholders?
3. What do you think of Mango Excellent Media's performance on economic responsibility?
4. What do you think of Mango Excellent Media's performance on environmental responsibility?
5. What do you think of Mango Excellent Media's performance on safety management?
6. What do you think of Mango Excellent Media's performance on employee responsibility?
7. What do you think of Mango Excellent Media's performance on community responsibility?
8. Whether the information, indicators, and data disclosed in this report are clear, accurate, and complete?
9. . Do you think the content arrangement and layout design of this report are easy to read?
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Dear readers,Thank you very much for taking time out of your busy schedule to read the 2023 ESG & CSR Reportof Mango Excellent Media Co., Ltd. To provide you and other stakeholders with more valuableinformation, and effectively promote the Company's ability and level to fulfill corporate socialresponsibility, we sincerely look forward to your comments and suggestions.
Supplier Environmental Assessment
G308-1New suppliers screened using environmental criteriaSupply Chain Management
EmploymentG401-2
Bene?ts provided to full-time employees that are not providedto temporary or part-time
Talent DevelopmentG401-3Parental leaveTalent Development
Occupational Health and SafetyG403-1Occupational health and safety management systemTalent DevelopmentG403-2Hazard identi?cation, risk assessment, and incident investigationTalent DevelopmentG403-3Occupational health servicesTalent DevelopmentG403-5Worker training on occupational health and safetyTalent DevelopmentG403-6Promotion of worker healthTalent DevelopmentG403-7
Prevention and mitigation of occupational health and safetyimpacts directly linked by business relationships
Talent DevelopmentG403-8
Workers covered by an occupational health and safetymanagement system
Talent Development
Training and EducationG404-1Average hours of training per year per employeeTalent DevelopmentG404-2
Programs for upgrading employee skills and transitionassistance programs
Talent DevelopmentDiversity and Equal OpportunityG405-1Diversity of governance bodies and employeesTalent Development
Local CommunitiesG413-1
Operations with local community engagement, impactassessments, and development programs
Community InvestingSupplier Social AssessmentG414-1New suppliers screened using social criteriaHarmonious Co-Existence
Customer Health and SafetyG416-1
Assessment of the health and safety impacts of product andservice categories
Harmonious Co-ExistenceCustomer Privacy
G418-1
Substantiated complaints concerning breaches of customerprivacy and losses of customer data
Integrated Innovation
GRI IndicatorRelevant InterpretationRelevant Session
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Mango Excellent Media Co., Ltd.｜2023 ESG & CSR Report
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